Veritas Guides

Long-form playbooks for grounded marketing teams.

Deep, opinionated walkthroughs on generative engine optimization, citation-first AI, and how modern teams ship content that survives AI-search scrutiny.

Complete GuideGenerative Engine Optimization

Generative Engine Optimization (GEO): A 2026 Guide

What GEO is, how it differs from SEO and AEO, and the six interventions that actually move citation rates inside ChatGPT, Perplexity, and Google AI Overviews.

16 min read · Advik JainRead guide

How-toGenerative Engine Optimization

How to Get Cited in ChatGPT, Perplexity, and Google AI Overviews

A tactical playbook for earning citations inside the answer. What works across all three engines, what's specific to each, and why Reddit and Wikipedia matter more than you think.

13 min read · Advik JainRead guide

ReferenceGenerative Engine Optimization

Schema Markup for the AI Search Era: What Still Matters

The schema types that actually move the needle for AI Overviews, ChatGPT Search, and Perplexity, plus how llms.txt fits in, with copy-paste code examples.

12 min read · Udayan AmbwaniRead guide

StrategyGenerative Engine Optimization

GEO vs SEO: What Actually Changes for Content Strategy

GEO is not replacing SEO. It's a parallel optimization layer with a different success metric, different surfaces, and different tactics. Here's what actually changes for content strategy in 2026.

11 min read · Advik JainRead guide

How-toCitation-First AI

Why AI Content Hallucinates (And How to Stop It in B2B Marketing)

The mechanism behind AI hallucination, why B2B marketing content is unusually vulnerable to it, and the architectural choices that actually reduce fabrication risk.

12 min read · Udayan AmbwaniRead guide

ComparisonCitation-First AI

Jasper Alternatives: 5 AI Writers That Cite Their Sources

Jasper costs $59 to $69 per month and doesn't cite sources by default. Five real alternatives compared across citation support, pricing, brand voice, and best use case.

12 min read · Advik JainRead guide

More guides, monthly.

We publish new playbooks alongside the rest of the Veritas blog. If you're building a citation-first content workflow, start with the GEO guide and work outward.

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