Veritas Blog
Field reports on AI content, SEO, and how modern marketing teams stay accurate at speed.
Citation-First AI
The mechanism behind AI hallucination, why B2B marketing content is unusually vulnerable to it, and the architectural choices that actually reduce fabrication risk.
Generative Engine Optimization
The schema types that actually move the needle for AI Overviews, ChatGPT Search, and Perplexity, plus how llms.txt fits in, with copy-paste code examples.
A synthesis of the published research on LLM hallucination rates: what Vectara, Galileo, Stanford, and Anthropic have measured, and what it means for B2B marketing teams.
Jasper costs $59 to $69 per month and doesn't cite sources by default. Five real alternatives compared across citation support, pricing, brand voice, and best use case.
A tactical playbook for earning citations inside the answer. What works across all three engines, what's specific to each, and why Reddit and Wikipedia matter more than you think.
GEO is not replacing SEO. It's a parallel optimization layer with a different success metric, different surfaces, and different tactics. Here's what actually changes for content strategy in 2026.
What GEO is, how it differs from SEO and AEO, and the six interventions that actually move citation rates inside ChatGPT, Perplexity, and Google AI Overviews.
AI-generated marketing content has a credibility ceiling. Citation-first AI is the architectural standard that lifts it. A definition, four required properties, and why this is becoming the dividing line in the category.
ChatGPT is the default AI tool for most B2B marketing teams in 2026, and it's actively bad at the highest-value parts of the job. A pointed catalog of seven specific failures, with what to use instead.
Multiple independent studies put the CTR drop from AI Overviews between 34% and 79%. Here's what the data actually says, why studies disagree, and the playbook for adapting.
