Veritas Blog
Field reports on AI content, SEO, and how modern marketing teams stay accurate at speed.
Citation-First AI
A step-by-step method for finding every statistic, superlative and product claim in your content that has no source, and deciding what to do with each.
Generative Engine Optimization
How Google's AI Mode differs from AI Overviews, what Google says it takes to appear in either, and what the click data means for content teams.
AEO aims at the single answer: snippets, People Also Ask, voice and AI answers. How it differs from SEO, where GEO fits, and how to make a page answer-ready.
What a knowledge graph is, why Google built one in 2012, and why the same idea is how AI content stops inventing facts about your company.
Which AI crawlers cite you, which train on you, which ignore robots.txt, and a robots.txt that allows citation while opting out of training.
Perplexity has not published a ranking algorithm. Here is what its documentation and citation data actually show, and what to do about each part.
How to write SEO content that ranks and gets cited: intent, original value, sourced claims and structure, checked against Google's own guidance.
What Google's own guidance says about AI-generated content, E-E-A-T and scaled content abuse, quoted directly, and what it means for a content team.
Inside Veritas
What Veritas does, what each plan costs, and the limits we would want to know before buying. Written by the people who build it, limits included.
The mechanism behind AI hallucination, why B2B marketing content is unusually vulnerable, and the architectural choices that reduce fabrication risk.
Which schema types still matter for AI search now that Google has retired FAQ and HowTo rich results, where llms.txt fits, and copy-paste examples.
What the published research measures about LLM hallucination rates: Vectara, Galileo, Stanford, and Anthropic, and what it means for B2B marketing.
Jasper costs $59 to $69 per month and does not cite sources by default. Five real alternatives compared on citations, pricing, brand voice, and use case.
A tactical playbook for earning citations inside the answer. What works across all three engines, what is specific to each, and what each one cites most.
GEO is not replacing SEO. It is a parallel layer with a different success metric, different surfaces, and different tactics. What changes for content strategy.
What GEO is, how it differs from SEO and AEO, and the six interventions that actually move citation rates inside ChatGPT, Perplexity, and Google AI Overviews.
AI marketing content has a credibility ceiling. Citation-first AI is the standard that lifts it: a definition, four required properties, and why it matters.
ChatGPT is the default AI tool for most B2B marketing teams, and it is bad at the highest-value parts of the job. Seven failures, and what to use instead.
Independent studies put the click loss from AI Overviews between 34% and 79%. What the data says, why the studies disagree, and how to adapt.
