Competitor keyword analysis: rank where they rank, then where they don’t.
Compare top-100 rankings against up to three competitors side by side, flag quick wins at positions 11 to 20, and close each gap with a draft.
Top gap keywords
Closing the gap
118 gaps closed
Teams already running Veritas
From an empty competitor list to a published page, in three moves.
See the gap
Their keyword footprint next to yours: totals, top 10, top 3.
Judge the gap
AI analysis with rationale, action hints, and verified positions.
Close the gap
One click from gap row to Keyword Bank to cited draft.
They proved the demand but can’t hold the position. 0 quick wins flagged in your current gap.
We were paying for four different tools and still guessing about what to publish next. Veritas replaced most of that stack and, more usefully, told us what to do rather than handing us more dashboards. The difference showed up in pipeline, not just rankings.
Kartik GoelDirector · Sasaa VentureWhat is keyword gap analysis?
Keyword gap analysis compares your domain’s search rankings against competitors’ to find the keywords they rank for and you don’t. Each gap is proven demand, a query your buyers already search, answered today by someone else. Instead of guessing what to write next, you work from a list of topics with known volume where a rival has already validated the intent.
One table: their keywords, your reality
Every keyword a tracked competitor ranks for that you don’t, with the numbers that decide whether it’s worth chasing, and the honest column most tools hide: where you actually stand.
Three rivals, one scoreboard
Compare against up to three competitors at once. Each domain gets a color dot that follows it from the KPI cards into the gap rows, so “who owns this keyword” is legible at a glance.
They proved the demand but can’t hold the position. 0 quick wins flagged in your current gap.
Quick wins: beat them where they’re beatable
When a competitor ranks 11–20, they’ve proven the demand but haven’t held the position. Page two is where keywords are lost. Veritas flags exactly these as quick wins.
The keywords your whole industry owns, except you
One rival ranking for a term is a data point. Three rivals ranking for it is a verdict. The industry-wide list surfaces the consensus keywords every tracked competitor holds and you don’t.
See it find a gap
Pick a market and watch a gap compute. Sample data, real mechanics.
What customers say when we are not in the room.
We had no idea we were invisible in AI answers. Veritas showed us the exact questions our buyers were asking, how rarely we came up, and what to publish about it. We are now being cited in answers we had never appeared in.
Hitesh RohraCreative Director, Mr. LightEvery AI writing tool we tried invented things. Plausible sentences about our own products that were simply not true. Veritas writes from the material we give it and shows where each claim came from, so review stopped being a rewrite and became a check. That is the only reason we let it near anything we publish.
NamanMarketing SpecialistFour disciplines.
One workspace.
Sixteen tools in one subscription, reading the same data and writing into the same editor. The biggest cell is where this page most often leads.
More on Keyword Gap Analysis
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All comparisonsBefore you start a trial.
The things people ask a sales rep. Answered here instead.
Keyword gap analysis compares your search rankings against competitors’ to find keywords they rank for and you don’t. Each gap represents proven demand, a query your buyers already search where a rival currently gets the click.
The side-by-side comparison covers up to three competitors at once, and the industry-wide list aggregates across every competitor you track: 3 competitors on Starter, 10 competitors on Growth, 20 competitors on Business and Unlimited competitors on Marketing Plus.
Rankings come from DataForSEO search data. Veritas tracks each domain’s top-100 positions and stores the highest-volume keywords for gap analysis.
A gap keyword where the competitor ranks in positions 11–20. They’ve proven the demand but sit on page two, just below the ten results that get most clicks. That range is the product’s actual rule, not a marketing definition.
One click sends any keyword to your Keyword Bank. From there, Veritas drafts the content with citations from your own knowledge graph, the gap ends as a published page, not a spreadsheet row.
Close the gap.
See every keyword your competitors own in minutes. Free for 7 days, cancel anytime.
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