Rank where they rank. Then where they don’t.
Compare keyword footprints against tracked competitors and close the gap with drafts, not spreadsheets.
Keyword overlap
Top gap keywords
Closing the gap
118 gaps closed
What is keyword gap analysis?
Keyword gap analysis compares your domain’s search rankings against competitors’ to find the keywords they rank for and you don’t. Each gap is proven demand, a query your buyers already search, answered today by someone else. Instead of guessing what to write next, you work from a list of topics with known volume where a rival has already validated the intent.
See it find a gap
Pick a market and watch a gap compute. Sample data, real mechanics.
One table: their keywords, your reality
Every keyword a tracked competitor ranks for that you don’t, with the numbers that decide whether it’s worth chasing, and the honest column most tools hide: where you actually stand.
- Search volume and CPC on every gap keyword
- Their position and the exact URL that ranks
- Your position, or “not in the top 100,” stated plainly
- Hide irrelevant terms so the list stays yours
- Send any keyword to the Keyword Bank in one click
Three rivals, one scoreboard
Compare against up to three competitors at once. Each domain gets a color dot that follows it from the KPI cards into the gap rows, so “who owns this keyword” is legible at a glance.
- Total, top-10 and top-3 keyword counts per domain
- “Ranked by” chips show which rivals hold each keyword
- Inspect any bucket: a drawer lists the actual keywords
- Refresh rankings per competitor when you need them fresh
Quick wins: beat them where they’re beatable
When a competitor ranks 11–20, they’ve proven the demand but haven’t held the position. Page two is where keywords are lost. Veritas flags exactly these as quick wins.
- Flagged automatically: ranks 11–20, straight from the product’s own rule
- Proven intent without a page-one incumbent to displace
- Sorted by volume so the biggest soft targets surface first
- From flag to drafted page inside the same platform
They proved the demand but can’t hold the position. 0 quick wins flagged in your current gap.
The keywords your whole industry owns, except you
One rival ranking for a term is a data point. Three rivals ranking for it is a verdict. The industry-wide list surfaces the consensus keywords every tracked competitor holds and you don’t.
- Sorted by how many competitors rank for each term
- Best competitor position shown for context
- Search volume on every row
- Same one-click path into the Keyword Bank
Your competitors have already told you what to write.
Point Veritas at the domains you lose deals to and see the whole gap in minutes.
How it works
From an empty competitor list to a published page, in three moves.
Point it at your market
Set your primary domain and add the competitors you actually lose deals to.
The gap computes
Top-100 rankings are pulled per domain; the gap table, industry list, and AI analysis build themselves.
Gaps become drafts
Send keywords to the Bank and draft cited content in the same platform. The gap closes with pages, not intentions.
And everything around it
The details that make a gap list usable day to day, not just long.
Why not just use what you have?
vs. the keyword gap tools in Semrush or Ahrefs
Their gap analysis ends in a CSV export. The insight leaves the tool and dies in a spreadsheet. In Veritas the gap row, the Keyword Bank, and the cited draft are the same pipeline.
vs. spot-checking competitors by hand
Searching a few terms in incognito shows you anecdotes. The gap table shows the full top-100 footprint of every tracked rival, with volume and value on every row.
vs. trusting an AI’s opportunity list
Generic AI will happily invent competitor rankings. Veritas’ analysis states positions the server verified against live rank data, the model explains, it doesn’t assert.
The gap is where the Veritas loop starts for most teams: keyword gap finds the demand a rival already proved, the Keyword Bank holds it, content generation drafts it with citations, content scoring makes it rank-worthy, and AI visibility tracking tells you when you’ve become the answer.
Frequently asked questions
Keyword gap analysis compares your search rankings against competitors’ to find keywords they rank for and you don’t. Each gap represents proven demand, a query your buyers already search where a rival currently gets the click.
Close the gap.[2]
See every keyword your competitors own in minutes. Free for 10 days, cancel anytime.
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