Where should this markup live?

On the homepage, once. Organization describes the company rather than the page, so repeating it site-wide adds no information and makes conflicting copies more likely as details change.

Organization or LocalBusiness?

LocalBusiness is a subtype for businesses customers visit at an address. If you have physical locations, use LocalBusiness on those pages; if you are a software company with an office, Organization is the honest choice.

Free tool · Structured data

Organization Schema Generator

Define who your company is, once, in the markup search and answer engines read.

No sign-up. We read the page to fill this in. Nothing is stored.

In the output

What you get

Valid Organization JSON-LD
sameAs links to your corroborating profiles
Logo, legal name and canonical URL
A block ready for your homepage

That your organisation is described once, canonically, in the markup search and answer engines read.
That sameAs links point at the profiles that corroborate you: LinkedIn, Crunchbase, Wikipedia where it exists.
That the logo, name and URL agree with what the rest of the site says.
That the output validates as Organization before it ships.

Three steps

How to use the Organization Schema Generator

Enter your homepage URL

We read any Organization markup, logo and address it already publishes. Correct those values rather than retyping them.

Add your sameAs profiles

Each one is a corroborating source an engine can check. Two or three good ones beat ten weak ones.

Put it on the homepage

Organization markup belongs on one page, not on every page.

Why it matters

Why an engine needs to know exactly who you are

Ambiguity is disqualifying.

An engine that cannot tell which company you are will not risk naming you in an answer. Entity clarity comes before everything else.

sameAs is corroboration.

Each profile is an independent source an engine can check you against. Two strong ones beat ten weak ones.

Say it once, canonically.

Organization markup belongs on one page. Repeating it site-wide creates conflicting claims about the same entity.

Consistency is the whole game.

The name in the markup, the footer, and the Business Profile should be the same string, character for character.

After you run it

What to do with the result

Entity clarity is the least glamorous part of getting cited and one of the most load-bearing: an engine that cannot tell which company you are will not risk naming you. Organization markup is how you say it once, in a form the engine already parses. Veritas tracks whether the engines then describe you correctly, which is the check this markup cannot do for itself.

AI Search Intelligence

Frequently asked questions

It tells engines that the profiles you list are the same entity as you. That is how your LinkedIn, X, Crunchbase, and Wikipedia entries get reconciled into one knowledge-graph node instead of several. For a brand trying to be described accurately by an AI assistant, it is the highest-leverage field on this form.

Same cluster

More free tools

LocalBusiness Schema Generator

Generate the LocalBusiness markup behind local pack and map results, from a location page.

Product Schema Generator

Build Product JSON-LD with offers, availability, and ratings.

Redirect Checker

Trace every redirect a URL makes: the status code, where it points, and how long each hop takes.

See where you actually stand.

A free tool checks one thing once. Veritas watches all of it, continuously, across every engine that decides whether you get cited.

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