Will an AI answer quote this page and name us?
- Aims to be
- Quoted and named as a source in a generated answer
- Shows up in
- AI answer engines
- Scope
- Content that engines retrieve
Glossary · 19 terms
The vocabulary of being cited by AI.
Plain definitions of the terms behind AI search, each with the evidence, the steps to act on it and a real example.
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GEO, AEO and LLMO: what is the difference?
Three names for overlapping work. The core is the same; what differs is the emphasis.
Does this page answer the question directly?
- Aims to be
- Extracted as the direct answer to a question
- Shows up in
- Search features and assistants
- Scope
- Pages that answer a question
What do language models say about us?
- Aims to be
- Described and recommended well by language models
- Shows up in
- Any model output, retrieved or from training
- Scope
- The broadest of the three
Measuring AI visibility
Whether AI answers mention and cite you, and how to track it over time.
6 terms
- AI citationAn AI citation is a source link an answer engine attaches to its generated answer, crediting a page as the origin of the information it used.
- AI visibilityAI visibility is how often, and how favourably, a brand appears in the answers AI engines generate for the questions its buyers ask.
- Google AI OverviewsGoogle AI Overviews are AI-generated summaries shown at the top of Google results for many searches, with links to the web pages they drew on.
- Prompt trackingPrompt tracking is running a fixed set of questions against AI engines on a schedule and recording which brands and pages each answer mentions and cites.
- Share of voice (AI search)Share of voice in AI search is the share of AI-generated answers, across a set of prompts, that mention or cite a brand compared with its competitors.
- Zero-click searchZero-click search is a search that ends on the results page, answered by a snippet, panel or AI summary, without the user visiting any website.
Getting cited
What makes a page the source an answer engine quotes.
6 terms
- Answer Engine Optimization (AEO)Answer Engine Optimization (AEO) is structuring content so search features and assistants extract it as the direct answer to a question.
- E-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the qualities Google uses to describe content its systems aim to reward.
- FAQPage schemaFAQPage schema is structured data that marks up a page of questions answered by the site itself, labelling each question and its accepted answer for machines.
- Generative Engine Optimization (GEO)Generative Engine Optimization (GEO) is the practice of shaping content so AI answer engines quote it and name it as a source in their answers.
- LLM Optimization (LLMO)LLM Optimization (LLMO) is the practice of improving how large language models describe, recommend and cite your brand, whether or not they fetch your pages.
- Schema markupSchema markup is structured data added to a page, usually as JSON-LD, that tells search and answer engines what the page is about using the shared Schema.org vocabulary.
Grounded content
How AI writing stays tied to real sources, and why it goes wrong when it does not.
4 terms
- GroundingGrounding is connecting what an AI model writes to verifiable sources, so each claim can be traced to a document rather than to the model’s general training.
- Hallucination (AI)An AI hallucination is a fluent, confident statement from a language model that is not supported by its sources or by fact, presented as if it were true.
- Knowledge graphA knowledge graph is a structured store of entities and the relationships between them, which search engines and AI tools read to understand what things are and how they connect.
- Retrieval-augmented generation (RAG)Retrieval-augmented generation (RAG) is a method where a language model first fetches relevant documents, then writes its answer from those passages rather than from memory alone.
Letting AI crawlers in
Which bots read your site, and the files that tell them what they may do.
3 terms
- AI crawlerAn AI crawler is a bot run by an AI company that fetches web pages, either to collect training data for models or to find and read sources for answers.
- llms.txtllms.txt is a proposed markdown file at a site's root that gives language models a short summary of the site and links to the pages most worth reading.
- robots.txtrobots.txt is a plain-text file at the root of a site that tells crawlers, by user-agent name, which URLs they may and may not fetch.
See where your brand appears in AI answers.
Veritas tracks five AI engines and drafts the pages that close each gap from your own documents.