Topic · 8 pieces
Citation-First AI
Citation-first AI is the argument that marketing content generated by a model should carry its sources from the first draft, because the alternative is fluent prose nobody can check. These pieces make that case from the research, from the failure modes of general-purpose tools, and from the way answer engines treat unsourced claims.
Read them in any order. The hallucination pieces explain the problem; the citation-first pieces describe the standard; the alternatives piece shows which tools meet it.
Knowledge Graphs for Marketing Teams, in Plain EnglishWhat a knowledge graph is, why Google built one in 2012, and why the same idea is how AI content stops inventing facts about your company.5 Oct 20267 min
SEO Content Writing: How to Write Content Google Trusts, With or Without AIHow to write SEO content that ranks and gets cited: intent, original value, sourced claims and structure, checked against Google's own guidance.16 Sept 20267 min
E-E-A-T for AI-Generated Content: What Google Actually ChecksWhat Google's own guidance says about AI-generated content, E-E-A-T and scaled content abuse, quoted directly, and what it means for a content team.14 Sept 20268 min
Why AI Content Hallucinates (And How to Stop It in B2B Marketing)The mechanism behind AI hallucination, why B2B marketing content is unusually vulnerable, and the architectural choices that reduce fabrication risk.8 May 202612 min
What the Research Actually Says About AI Hallucinations in Marketing ContentWhat the published research measures about LLM hallucination rates: Vectara, Galileo, Stanford, and Anthropic, and what it means for B2B marketing.8 May 202613 min
Jasper Alternatives: 5 AI Writers That Cite Their SourcesJasper costs $59 to $69 per month and does not cite sources by default. Five real alternatives compared on citations, pricing, brand voice, and use case.25 Sept 202612 min
Citation-First AI: The New Standard for Marketing ContentAI marketing content has a credibility ceiling. Citation-first AI is the standard that lifts it: a definition, four required properties, and why it matters.8 May 202611 min
ChatGPT for B2B Marketing: 7 Things It Gets Dangerously WrongChatGPT is the default AI tool for most B2B marketing teams, and it is bad at the highest-value parts of the job. Seven failures, and what to use instead.8 May 202611 min