Topic · 9 pieces
Generative Engine Optimization
Generative engine optimization is the work of being the source an AI answer quotes. These pieces cover the mechanics of it: what the research measured, how each engine retrieves and cites, what AI Overviews did to click-through, which schema still matters, and how the discipline differs from the SEO it sits beside.
Start with the 2026 guide if you are new to the term. The rest go deeper on one engine, one lever or one consequence, and each links back here.
Google AI Mode vs AI Overviews: What Changes for PublishersHow Google's AI Mode differs from AI Overviews, what Google says it takes to appear in either, and what the click data means for content teams.12 Oct 20268 min
AEO vs SEO: What Changes, and Where GEO FitsAEO aims at the single answer: snippets, People Also Ask, voice and AI answers. How it differs from SEO, where GEO fits, and how to make a page answer-ready.8 Oct 20269 min
The AI Crawler Audit: Sixteen Bots and What Each Does With Your PagesWhich AI crawlers cite you, which train on you, which ignore robots.txt, and a robots.txt that allows citation while opting out of training.28 Sept 20269 min
How Perplexity Chooses Its Sources: What Is Documented and What Is NotPerplexity has not published a ranking algorithm. Here is what its documentation and citation data actually show, and what to do about each part.21 Sept 20267 min
Schema Markup for the AI Search Era: What Still MattersWhich schema types still matter for AI search now that Google has retired FAQ and HowTo rich results, where llms.txt fits, and copy-paste examples.29 Sept 202612 min
How to Get Cited in ChatGPT, Perplexity, and Google AI OverviewsA tactical playbook for earning citations inside the answer. What works across all three engines, what is specific to each, and what each one cites most.5 Oct 202613 min
GEO vs SEO: What Actually Changes for Content StrategyGEO is not replacing SEO. It is a parallel layer with a different success metric, different surfaces, and different tactics. What changes for content strategy.30 Sept 202611 min
Generative Engine Optimization (GEO): A 2026 GuideWhat GEO is, how it differs from SEO and AEO, and the six interventions that actually move citation rates inside ChatGPT, Perplexity, and Google AI Overviews.22 Sept 202616 min
AI Overviews Killed Your CTR. Here's the New Playbook.Independent studies put the click loss from AI Overviews between 34% and 79%. What the data says, why the studies disagree, and how to adapt.29 Sept 202612 min