Breadcrumb Schema Generator
Generate BreadcrumbList JSON-LD so results show a readable trail, not a raw URL.
No sign-up. We read the page to fill this in. Nothing is stored.
What you get
- Valid BreadcrumbList JSON-LD
- Positions in order, from one
- A name and a URL on every item
- The current page as the final item
- That the trail matches the page’s real position in the site rather than an idealised one.
- That every item has a name and a URL, and that positions run in order from one.
- That the final item is the current page.
- That the output validates as BreadcrumbList before it ships.
How to use the Breadcrumb Schema Generator
Enter the page URL
We use its existing breadcrumb markup where there is any, and read the trail off the path where there is not.
Use the URLs that actually resolve
A breadcrumb pointing at a redirect or a 404 is worse than no breadcrumb.
Paste it into the page
One BreadcrumbList per page.
Why a breadcrumb is worth more than it costs
It replaces a raw URL in the result.
A readable trail tells a searcher where they would land. A path with three slashes in it does not.
It states your hierarchy explicitly.
An engine inferring structure from URLs guesses. A breadcrumb removes the guess.
Every URL must resolve.
A breadcrumb pointing at a redirect or a 404 is worse than having none.
It is the marker of a real site.
Sites with genuine hierarchy have breadcrumbs. Sites with a flat pile of pages do not.
What to do with the result
Breadcrumbs replace a raw URL in the result with a readable trail, which helps a searcher decide and helps an engine understand where a page sits in your site. They are cheap and they are also the marker of a site with a real hierarchy, which is a signal in its own right.
Site AuditFrequently asked questions
Yes. Google requires breadcrumb markup to correspond to a trail a visitor can actually see. The reliable pattern is to render the visible nav and the JSON-LD from the same array in your code, so they cannot drift apart.
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