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Free tool · Structured data

Service Schema Generator

Describe a service you offer, who provides it and where, as Service JSON-LD for your service pages.

No sign-up. Runs entirely in your browser.

Start with these 3. The rest are optional.

Service JSON-LD

Service name, Provided by still required
Fill in the fields to see the markup.

Markup for one service. Site Audit checks structured data coverage across every page it crawls.

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What this markup does today

Service has no rich result in Google. It describes what you offer, who provides it and where, which helps any system that reads the page understand your offering precisely.

In the output

What you get

  • Valid Service JSON-LD
  • The provider as an Organization
  • Area served and service type
  • A starting price as an Offer
  • That the service has a name and a provider.
  • That the provider is an Organization with a URL where you have one.
  • That the service type and area served are stated.
  • That a starting price, where you publish one, is an Offer with a currency.
Three steps

How to use the Service Schema Generator

1

Enter the service and provider

As named on the service page.

2

Add the type and area served

A country, region or city.

3

Paste it into the service page

One Service block per service page.

Why it matters

Why service pages benefit from being explicit

Services are described in prose.

Most service pages explain what they offer in paragraphs. Markup states the service, provider and area in a form engines parse.

No rich result, fewer misreadings.

Service earns no special display in Google. Its value is precision about what you sell.

Area served matters for services.

Stating where you work helps engines match the service to people searching in that area.

Link it to the provider.

Naming the provider as an Organization connects each service to your business.

After you run it

What to do with the result

Service markup will not change how a result looks, and it is honest to say so. What it does is state exactly what you offer, where and from whom, which is the information any engine needs to match your page to the right searches. Add it to each service page alongside your Organization markup on the homepage.

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Frequently asked questions

No. Google has no rich result for Service. It describes your offering precisely for engines that read structured data.

See where you actually stand.

A free tool checks one thing once. Veritas watches all of it, continuously, across every engine that decides whether you get cited.

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