Question 1

Do FAQ rich results still show in Google?

Accepted Answer

Google narrowed FAQ rich results in 2023 to well-known government and health sites, so most pages no longer earn the expanded SERP display. The markup is still worth shipping: it gives answer engines a clean, unambiguous question-and-answer structure to quote from, which is increasingly where the value is.

Question 2

Does the markup have to match what is on the page?

Accepted Answer

Yes, and this is the rule most often broken. Google requires the questions and answers in your structured data to appear in visible content on the same page. Emitting FAQ markup for text a visitor cannot see is a guidelines violation and can earn a manual action.

Question 3

Where do I put the JSON-LD?

Accepted Answer

In a script tag with type="application/ld+json", anywhere in the head or body. The most reliable approach is to render both the visible accordion and the JSON-LD from the same array in your code, so the two cannot drift apart as the copy changes.

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