Review Schema Generator
Generate Review JSON-LD with the item reviewed, the rating and the reviewer, for review snippets.
No sign-up. Runs entirely in your browser.
Start with these 3. The rest are optional.
Review JSON-LD
Fill in the fields to see the markup.
Markup for one review. Site Audit checks structured data coverage across every page it crawls.
Try Site AuditWhat this markup does today
Review snippets show a star rating in results. Google does not show them for reviews a business writes about itself, or for LocalBusiness and Organization reviews on the business’s own site.
What you get
- Valid Review JSON-LD
- The item reviewed, with its type
- A Rating with its scale
- The reviewer as a Person
- That the review names the item reviewed and gives it a specific type, such as Product or Book.
- That the rating includes its value and, where it is not 1 to 5, its best and worst values.
- That the reviewer is given as a Person.
- That the output validates as Review before it ships.
How to use the Review Schema Generator
Choose what is reviewed
A product, book, course, film, recipe or piece of software.
Enter the rating and reviewer
Include the scale if it is not 1 to 5.
Paste it into the review page
The page where the review is published and visible.
Why review markup comes with rules
Stars stand out.
A review snippet shows a star rating beside the result, one of the most noticeable additions a result can have.
Self-serving reviews are excluded.
Google does not show review stars for reviews a business writes about itself, or for LocalBusiness and Organization reviews on its own site.
The scale matters.
A 4 means little without bestRating and worstRating. Include the scale.
The reviewer must be real.
A review needs an author, and it must be a genuine reviewer, not the business.
What to do with the result
Review markup can earn one of the most eye-catching additions to a result, which is exactly why Google polices it. The reviews that qualify are editorial or user reviews of a specific item, published where a reader can see them, not a business rating itself on its own site.
Site AuditFrequently asked questions
Most often because the review is self-serving: Google does not show review snippets for reviews a business publishes about itself, including LocalBusiness and Organization reviews on its own site. The review also has to be visible on the page.
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