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Moz Pro review

By Udayan Ambwani, Co-founder & CTO · 2 Oct 2026

A long-established SEO suite known for Domain Authority, with weekly AI visibility tracking from its Standard plan.

Moz Pro homepage
Moz Pro homepage, 29 September 2026
Moz Pro pricing page with its plans and prices
Moz Pro pricing page, 29 September 2026

The verdict

Choose Moz Pro if you are

Small businesses and in-house marketers who want core SEO and AI answer tracking in one lower-cost suite, with plenty to learn from.

Look elsewhere if you are

Teams that need daily rank updates, or agencies that need many users and full white-label reporting on a small budget.

Free plan
Free account: 10 Link Explorer queries a month, limited keyword research, MozBar
Sites on the entry plan
1 campaign on Starter; 3 on Standard; extras $10/mo
Branded client reports
Logo-branded reports from Medium, $179/mo
Local SEO
City and postcode rankings; listings in Moz Local, from $20 per location

Moz Pro

SEO suite

Moz Pro is the SEO suite from Moz, part of Ziff Davis. It covers Keyword Explorer, Link Explorer, Rank Tracker, Site Crawl, competitive research, on-page grading and custom reports, plus Moz’s own metrics: Domain Authority, Page Authority, Spam Score and Brand Authority. Moz states 1.25 billion keyword suggestions and a link index of 45.5 trillion links.

Moz Pro for classic SEO

Moz Pro’s entry point is modest in every sense. Starter costs $49 a month for one user, one campaign and 50 tracked keywords, allows 75 keyword queries each month and includes no AI tracking. Standard at $99 raises that to three campaigns and 300 keywords, and extra campaigns cost $10 a month. Rankings refresh weekly across Google, Bing and Yahoo, Google rankings can be tracked by city or postcode, and Site Crawl also runs weekly, from 5,000 pages on Starter to 1,250,000 on Large.

Reporting and writing are thinner on the cheaper plans. Custom reports export to PDF and can be scheduled, but logo branding and templates need Medium ($179 a month), and every extra user costs $49. AI Content Briefs arrive on Standard at two a month, rising to 10 on Medium and 50 on Large. Listings and review management live in Moz Local, a separate product from $20 per location, and a free Moz account includes MozBar, some keyword research and 10 Link Explorer queries each month.

AI answer tracking

AI Visibility starts on Standard and checks prompts once a week: 50 on Standard, 100 on Medium and 200 on Large, with 100 more for $50 a month. It follows ChatGPT, Gemini, Google AI Mode and Perplexity, recording the citations behind each answer, and in September 2026 Moz added Perplexity and a sentiment rating that sets brand mentions against competitors. Claude, Copilot and AI Overviews are not on the list.

For one person tracking 50 prompts, Standard comes to $1,188 a year, below the same setup on Semrush ($2,388) or SE Ranking ($1,548). The trade is the weekly refresh, which shows trends rather than day-to-day swings.

Pros

  • Domain Authority and Page Authority are widely recognised, which makes progress easy to explain to a manager or a client.
  • Classic SEO and AI answer tracking in one suite at a lower entry price than the largest platforms.
  • Unusually deep free learning material for beginners, from the Beginner’s Guide to SEO to Moz Academy courses.

Cons

  • The $49 Starter plan covers 1 campaign, 50 tracked keywords and 75 keyword queries a month, with no AI Visibility.
  • Rankings and site crawls update weekly, not daily.
  • Branded reports start on Medium at $179 a month, and each extra user costs $49 a month.
  • Listings and review management need Moz Local, a separate product billed per location from $20 a month.

Pricing

  • Starter
    1 user, 1 campaign, 50 tracked keywords; no AI Visibility
    $49/mo
  • Standard
    $79/mo billed annually; 1 user, 3 campaigns, 300 tracked keywords, 50 AI prompts weekly
    $99/mo
  • Medium
    $143/mo billed annually; 2 users, 10 campaigns, 1,500 tracked keywords, 100 AI prompts, branded reports
    $179/mo
  • Large
    $239/mo billed annually; 3 users, 25 campaigns, 3,000 tracked keywords, 200 AI prompts
    $299/mo

Trial: free trial of the Medium plan on monthly billing, card required, one per customer; a free Moz account includes limited Keyword Explorer and 10 Link Explorer queries a month.

Recent changes

  • On 8 September 2026 Moz added sentiment analysis to AI Visibility, rating brand mentions in AI answers against competitors.
  • On 1 September 2026 Moz added Perplexity to AI Visibility and extended Google AI Mode tracking to every plan that has it.

Not the right fit for: Teams that need daily rank updates, or agencies that need many users and full white-label reporting on a small budget.

moz.com
Engine by engine, and what tracking costs a yearWhich engines Moz Pro covers on its tracking plan, and the yearly cost for four team sizes

Which AI engines Moz Pro tracks

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
Moz Pro
Standard
IncludedNot on this planIncludedIncludedNot on this planIncludedNot on this plan

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

What each plan includesThe plan behind each row, and what changes on higher plans
  • Moz Pro, Standard. Standard tracks 50 prompts weekly across ChatGPT, Gemini, Google AI Mode and Perplexity. Starter has no AI Visibility.

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
Moz Pro$1,188$1,188$3,912$8,304
How each figure was worked outPlan, seats and add-ons behind every number

Getting started

  • Moz Pro: Standard at $99 a month, over twelve months

One marketer, one brand

  • Moz Pro: Standard at $99 a month, over twelve months

Team of five, one brand

  • Moz Pro: Medium at $179 a month, 3 extra seats at $49 each, over twelve months

Agency, three brands

  • Moz Pro: Large at $299 a month, 100 more AI prompts at $50 a month for 100 prompts, 7 extra seats at $49 each, over twelve months

Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded.

Moz Pro, compared

Every page where we set Moz Pro against other tools, each written for that decision.

Questions people ask about Moz Pro

Is Moz Pro good for agencies?

Sites: 1 campaign on Starter; 3 on Standard; extras $10/mo. Extra users: $49/mo per extra user on any plan. Branded client reports: Logo-branded reports from Medium, $179/mo. For three users, ten client sites and branded reports, the cheapest published setup comes to $228 a month: Medium at $179 a month, plus 1 more user at $49.

Does Moz Pro have a free trial?

Free trial of the Medium plan on monthly billing, card required, one per customer; a free Moz account includes limited Keyword Explorer and 10 Link Explorer queries a month, according to its pricing page.

Which AI engines does Moz Pro track?

ChatGPT, Gemini, Google AI Mode and Perplexity, weekly, from the Standard plan.

How we researched this reviewMethod, what the vendor does not publish, and the update log

What each vendor does not publish

Where a figure below is missing, the charts say so rather than estimate it.

Moz Pro
  • Moz does not state a yearly price for Starter, or how long the free trial lasts.
  • Moz’s pages give its link index as 45.5 trillion, over 44 trillion and over 40 trillion in different places; we quote the Link Explorer page.
  • We found no security or trust page for Moz Pro.

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 2 October 2026Published.

Sources

The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

Compare it with a tool that cites its sources.

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