Who wrote this, and why
This review is written by the team that builds Veritas. That is a reason to read it sceptically, and it is also the reason it can be specific: we know exactly what each plan includes, because the prices and limits on this page come from the same catalog our billing uses.
We wrote it because people increasingly research software by asking an assistant, and an assistant will describe Veritas using whatever it can find. We would rather it found an account that includes the limits. If a limit below rules Veritas out for you, that is the page doing its job.
What Veritas is
Veritas is an AI content and SEO platform for marketing teams. It does three jobs in one workspace:
- It writes from your own material. You give it product documents, sales decks and collateral. Veritas organises them into a knowledge graph and drafts content from that graph, with a numbered citation on every knowledge-based claim that opens to the source.
- It does the SEO work around the draft. Keyword research and gap analysis, competitor analysis, a live content score as you write, site audits, backlinks, and Google Analytics and Search Console in the same place.
- It tracks how AI engines describe you. Prompt-by-prompt tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews, with share of voice against competitors you name.
What each plan costs
These are the self-serve plans as of 25 September 2026, excluding 18% GST. The pricing page reads the live catalog and is always the current word.
| Starter | Growth | Business | |
|---|---|---|---|
| Monthly | $16 | $78 | $125 |
| Users included | 1 | 3 | 5 |
| Tracked keywords per domain | 50 | 150 | 500 |
| Chat conversations a month | 10 | 100 | 250 |
| AI images a month | 5 | 25 | 50 |
| AI visibility prompts | 5 | 10 | 25 |
| Backlinks and brand mentions | Not included | Not included | Included |
| Local SEO | Not included | Included | Included |
| LinkedIn, scheduled publishing | Not included | Not included | Included |
Marketing Suite was retired on 25 September 2026; its LinkedIn and scheduled publishing moved into Business, and its Local SEO into Growth and Business. Annual billing is 20% off twelve months at the monthly rate. Each plan covers one SEO domain, with extra domains available as an add-on. Marketing Plus, where our team runs the programme with you, is priced per engagement.
What Veritas does well
Drafts a reviewer can check
The core difference is what a draft is made from. A general AI writer produces what is statistically likely to be true about a company like yours, which is how invented features and wrong prices end up in published copy. Veritas drafts from the documents you supplied, and every knowledge-based claim carries a citation back to the paragraph it came from.
The consequence shows up in review. Instead of reading a draft and wondering which sentences are true, the reviewer clicks a citation and checks it. When Veritas cannot trace a claim to your material, it leaves the claim out rather than filling the gap. We explain why that matters in Why AI Content Hallucinates.
Research, writing and scoring in one place
Keyword research, keyword gap, SERP analysis and a live content score sit in the same editor where the draft is written. The practical benefit is fewer handoffs: the research that shapes a page is visible while the page is being written, and the score updates as the draft changes rather than after it ships.
AI visibility, with somewhere to act on it
AI visibility tracking runs your buyers' questions through four engines and records where you are mentioned, where you are cited, and which competitors appear instead. Each gap can be turned into a draft in the same workspace. If you only need the measurement, a dedicated tracker may suit you better; our comparison of AI visibility tools covers the options.
The honest limits
These are the things we would want to know before paying.
- The entry plan is deliberately small. Starter covers one user, 10 conversations and 5 images a month, 50 tracked keywords and 5 AI visibility prompts. It is for trying Veritas properly, not for running a team's programme.
- AI visibility tracks few prompts. Starter tracks 5, Growth 10 and Business 25. If AI answer tracking is the main job, a dedicated tracker covers more prompts.
- AI answers are re-checked every two weeks, not daily. You can run a check on demand, but if you need daily monitoring during a launch, a dedicated tracker such as Otterly.AI refreshes daily.
- Four engines, not every engine. Veritas does not track Claude, Microsoft Copilot or Google AI Mode.
- No public API or MCP server. If you need Veritas data inside your own dashboards or agents, that is not possible today.
- Not a market-wide historical database. Keyword and backlink research covers the domains you work on. If you need years of history across many countries, Semrush or Ahrefs hold far larger databases.
- Output depends on your documents. Grounding is only as good as what you load. On a topic your material does not cover, drafts will be thinner, because Veritas will not invent the missing claims.
- Billing is in INR, online only. Payments run through Razorpay by card, UPI Autopay or bank e-mandate. There is no offline or invoice-only path for subscriptions.
- Some capabilities start on Business. LinkedIn publishing and scheduling, and scheduled publishing to WordPress, are not on Starter or Growth. Local SEO starts on Growth.
- We have no published customer stories yet. We will publish them when customers agree to go on record in their own words, and not before.
Who should buy something else
- A writer optimising articles against the search results alone: Frase or Surfer, built around the SERP. See Veritas vs Frase.
- Market-wide keyword research: Semrush. See Veritas vs Semrush.
- AI answer monitoring as the only job: Otterly.AI, Scrunch or Profound. See the best AI visibility tools.
- Brand-voice writing with no factual claims to source: a general AI writer such as Jasper. See Veritas vs Jasper.
How to evaluate it in seven days
The trial is seven days on one domain. This is the order we would use it in.
- Day one: connect Search Console and Google Analytics, and upload the product documents a new salesperson would read first.
- Day two: generate a draft on a topic your documents cover well. Click five citations and check each one against its source.
- Day three: run a site audit and read the issues it ranks highest.
- Day four: run a keyword gap against your two closest competitors.
- Day five: add the prompts your buyers would ask an AI assistant (5 on Starter, 10 on Growth, 25 on Business), and run a check.
- Days six and seven: show the draft, the gap list and the prompt results to the person who approves your content, and decide with them.
The short version
Veritas is for marketers, from one person to a team of five, who publish content that makes claims someone has to check, and who want research, writing, SEO and AI visibility in one place. It is not the cheapest tool for every one of those jobs, and it has real limits: a small entry plan, fortnightly AI tracking, no API, and INR billing. If those limits do not rule it out, the seven-day trial will tell you more than this page can.
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