Veritas vs Profound
By Advik Jain, Co-founder & CEO · Updated 5 Oct 2026
Profound is the most heavily funded dedicated AI visibility platform, and its Agents now draft and publish content. Veritas also tracks AI answers and drafts content, but it is an SEO and content platform first, with keyword research, site audits and cited drafts in one workspace.
The verdict
If AI search is the main job, Profound goes deeper, with real prompt volume data and crawler analytics. Veritas suits teams that want four engines on their first tracking plan, alongside SEO tooling and cited drafts.
Choose Veritas ifOurs
You want four engines on your first tracking plan, plus keyword research and site audits.
Choose Profound if
You want real prompt volume data, crawler analytics and enterprise controls such as SSO.
How to choose between Veritas and Profound
Profound is built for large brands that treat AI search as a channel of its own. Prompt Volumes show what people actually ask AI systems, Agent Analytics shows how AI crawlers read your site, and Enterprise covers up to nine engines, Claude, Copilot and DeepSeek among them. Among the dedicated trackers compared on this site, it measures answers most deeply.
That depth comes with a sales process. Brands get a free trial of 7 days, running 50 fixed prompts across ChatGPT, Gemini and Google AI Overviews, and then move to a custom Enterprise contract, because the $99 and $399 brand plans were dropped. Agencies are the exception: Agency Growth costs $99 a month, with each client workspace at $399.
Choose Profound if AI visibility has its own budget and owner, if you need crawler data or real prompt volumes, or if procurement expects SSO, SAML and SOC 2. Veritas publishes none of those, and it re-checks answers every two weeks where Profound checks daily.
Veritas is ours, and it suits a smaller team that wants a published price and SEO in the same place. Growth at $78 a month tracks ChatGPT, Perplexity, Gemini and AI Overviews for three users, next to keyword research and site audits, which Profound’s product pages do not describe; backlink monitoring is on Business.
Both products now turn findings into content, in different ways. Profound’s Agents write new pages, refresh declining ones and generate FAQs from your brand kit, spending credits and waiting for approval before they publish. Veritas drafts from your uploaded documents and shows the source behind every knowledge-based claim. A team weighing the two can set Profound’s 50 fixed trial prompts beside its own questions in a Veritas trial, then judge whether the extra measurement would change what it does next.
Feature by feature
What each tool does today, on the plans named in each row. Not described means the vendor’s pages do not mention it, which is not the same as the product lacking it.
Profound leads on measurement, with real prompt volumes, crawler analytics and enterprise security; Veritas leads on published pricing, Perplexity at its first tier and SEO tools Profound does not describe.
| Feature | Veritas | Profound |
|---|---|---|
| Tracking | ||
| Real prompt volume data | No | Prompt Volumes |
| AI crawler analytics | Site audit for AI crawlers | Agent Analytics |
| Tracked prompts | 5, 10 or 25 prompts | 50 on Trial; custom |
| Team members | 3 or 5 included | Unlimited |
| Fixing the gaps | ||
| Drafts content from findings | Cited to your documents | Agents, with approvals |
| CMS publishing | WordPress, on every plan | CMS integration for Agents |
| SEO | ||
| Keyword research, backlinks and site audits | Yes | Not described |
| Buying | ||
| Starting price for AI tracking | $16/mo | Custom |
| Free trial | 7 days | Free, 7 days |
| Published security posture | None published | SSO and SOC 2, Enterprise |
What some rows meanThe plan or limit behind a cell, where it needs saying
- Real prompt volume data. Profound’s Prompt Volumes are built from what people ask AI systems, rather than prompts generated from keywords.
- Tracked prompts. Veritas: Starter, Growth or Business. Profound: Trial, 50 prompts for 7 days; Enterprise is custom.
- Team members. Profound includes unlimited seats on the Trial and Enterprise; Agency Growth has five agency seats.
- Drafts content from findings. Profound’s Agents run on credits, limited on the Trial and custom on Enterprise.
- Starting price for AI tracking. The cheapest published plan that tracks AI answers: Starter for Veritas, none for Profound.
- Free trial. Profound offers a free trial of 7 days: 50 prompts run daily on three engines.
- Published security posture. Profound’s pricing page lists SSO, SAML and SOC 2 compliance on Enterprise; we did not find a separate security page.
Tracking AI answers alongside your SEO work?
Veritas tracks ChatGPT, Perplexity, Gemini and Google AI Overviews on every plan, beside keyword research, site audits and drafts cited to your own documents. Try it on one domain first.
AI answer tracking
Profound checks answers daily. Its trial runs 50 prompts across ChatGPT, Gemini and Google AI Overviews, and Enterprise extends to up to nine engines with tailored prompts, unlimited seats and API access, at a price agreed with sales. Veritas re-checks 5 prompts on Starter, 10 on Growth or 25 on Business every two weeks, with on-demand runs between, across four engines including Perplexity.
Only Veritas has a figure on the yearly cost chart: $936 for one user tracking 10 prompts. Profound fits none of the four setups at a public price, since brands go from the trial straight to custom terms, and Veritas has no self-serve plan beyond 25 prompts, so a larger programme on either tool starts with a call to the vendor.
Veritas’s price covers keyword research, site audits and cited drafting as well as tracking.Start a 7-day trialSee pricing
Engine by engine, and what tracking costs a yearWhich engines each tool covers on its tracking plan, and the yearly cost for four team sizes
Which engines each tool covers
On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.
| Tool and plan | ChatGPT | Claude | Gemini | Perplexity | AI Overviews | AI Mode | Copilot |
|---|---|---|---|---|---|---|---|
VeritasOurs Starter | Included | Not on this plan | Included | Included | Included | Not on this plan | Not on this plan |
Profound Trial | Included | Not on this plan | Included | Not on this plan | Included | Not on this plan | Not on this plan |
A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.
The plan behind each row, and what changes on higher plans, are on each tool’s review: Profound and Veritas.
What a year costs
The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.
| Tool | Getting started1 seat, 10 tracked prompts, 1 brand | One marketer, one brand1 seat, 50 tracked prompts, 1 brand | Team of five, one brand5 seats, 100 tracked prompts, 1 brand | Agency, three brands10 seats, 300 tracked prompts, 3 brands |
|---|---|---|---|---|
| VeritasOurs | $936lowest | No published fit1 | No published fit1 | No published fit1 |
| Profound | No published plan fits any of these setups2 | |||
- 1No published plan tracks the prompts this setup needs; larger volumes are arranged with the vendor.
- 2Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.
Bars share one scale across the whole table, so cost growth shows as well as rank. A figure far above the rest is marked off scale.
The plan, seats and add-ons behind every figure are worked through on each tool’s review: Profound and Veritas.
What would change our verdict
- Profound publishing Enterprise prices and credit amounts, both of which are absent from its pricing page.
- Profound bringing back a self-serve paid plan for brands, which would remove the entry-price gap this page turns on.
- Veritas adding crawler analytics or real prompt volume data, which is where Profound is genuinely ahead.
Questions people ask
Is Profound more accurate than Veritas?
Both sample live AI answers and record mentions and citations; neither can see inside a model. Profound goes deeper, with real prompt volume data and crawler analytics, and covers more engines on Enterprise. Veritas covers four engines and connects each finding to SEO tooling and a cited draft.
Can Profound create content?
Yes. Profound Agents create net-new content, refresh pages and generate FAQs using your brand kit and knowledge base, with approvals before publishing. An earlier version of this page said the writing happened in another tool, which was wrong.
Which is cheaper for tracking several engines?
On prices read 29 September 2026, Profound’s only paid tracking for brands is custom-priced Enterprise, after a free trial on three engines. Veritas tracks four engines on every plan, from 5 prompts on Starter at $16 a month excluding GST.
Each tool’s full review
Every feature, price, pro and con for each tool, each fact linked to the vendor page it came from, is on that tool’s own review page.
- Veritas, in our own wordsCited content, SEO and AI visibility
- Profound reviewAnswer engine optimization platform
How the scores are calculatedThe arithmetic behind each score
| Tool | Weighted score | Criteria scored | Strongest criterion |
|---|---|---|---|
| Veritas Our product | 77 | 8 of 8 | Prompts per dollar |
| Profound | 73 | 5 of 8 | Refresh frequency |
Eight rules, each applied to the published facts in the reviews and weighted to a total out of 100. The rules and weights are set out in our methodology.
How we researched this pageMethod and the update log
How we researched this page
Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.
The scores and cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.
Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.
Update log
- 5 October 2026Updated: Veritas Starter now includes AI visibility, tracking 5 prompts across the same four engines, so AI visibility is on every Veritas plan. Earlier versions said it started on Growth.
- 29 September 2026Updated the Profound figures on this page after re-reading Profound’s own pages.
- 29 September 2026Updated: Profound no longer sells $99 and $399 plans to brands, so this page now sets Veritas against a free trial of 7 days on three engines and custom Enterprise pricing.
- 25 September 2026Veritas pricing updated: Starter added at the entry, and the plans above it renamed Growth and Business and repriced. Marketing Suite was retired on 25 September 2026; its LinkedIn and scheduled publishing moved into Business, and its Local SEO into Growth and Business. Competitor figures were not re-checked.
- 22 September 2026Updated: Veritas no longer tracks Claude, so it tracks four AI engines: ChatGPT, Perplexity, Gemini and Google AI Overviews. Its engine count, coverage and score changed to match, which can move its place in a ranked list.
- 15 September 2026Rebuilt verdict first: a short verdict with calculated figures, an engine-by-engine coverage grid and yearly cost charts, with full reviews, specs and method folded below. The intro was shortened; no facts were removed.
- 12 September 2026Rebuilt as a full review from each vendor’s product pages, documentation and announcements, not only pricing pages, with pros and cons, recent changes, a method section and this log. Corrected: Profound Agents create and publish content; the earlier version said writing happened in another tool.
- 11 September 2026Published.
Sources
The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.
How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.
Where this lives in Veritas
See it on your own site.
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