Veritas vs Frase
By Priyanshi, CMO · Updated 5 Oct 2026
Frase and Veritas overlap more than most tools here: both research, draft, score, audit and track AI visibility. Frase has grown into a full content loop with its own CMS. Veritas grew from grounding, drafting from your own documents with each knowledge-based claim cited.
The verdict
For one writer tracking AI answers on one domain, Frase is cheaper, better connected and refreshes daily. Veritas suits teams whose drafts must cite their own documents, with more users and four engines at its first tracking tier.
Choose Veritas ifOurs
You want drafts cited to your own documents, four engines tracked, and more users included.
Choose Frase if
You want the lowest entry price for AI tracking, MCP access, and publishing to Webflow, Sanity or Wix.
How to choose between Veritas and Frase
Frase now handles the whole life of a page. Research turns into a brief, the brief into a draft, the draft publishes to WordPress, Webflow, Sanity, Wix or Frase’s own CMS, and Content Guard then watches the live page for ranking decay and ships a fix. Veritas does not watch published pages for ranking decay, so that aftercare is the first thing to weigh.
A solo writer with a single site will find Frase cheaper and better connected. Starter costs $49 a month with 10 articles and daily AI monitoring, and Frase offers MCP and a CLI, while Veritas has no API or MCP server and starts tracking at $16, on 5 prompts. A team facing a vendor security review will also value Frase’s SOC 2 Type II attestation, as Veritas publishes no security posture.
Veritas, our own product, answers a different brief. It turns your documents into a knowledge graph and ties each knowledge-based claim in a draft to its source with a numbered citation, leaving out claims it cannot trace. Frase drafts with your brand in context but does not describe per-claim citations, and where a product or legal reviewer checks every statement, that gap outweighs the rest.
Engine coverage splits them as well. All four Veritas engines come on every plan. Frase’s Starter covers ChatGPT and Google AI, Perplexity joins on the $129 Professional plan, and Claude and Gemini wait for the $299 Scale plan.
Finally, compare the limits you will actually hit. Frase caps output at 10, 40 or 100 articles a month and charges $29 for each extra seat on Professional and Scale. Veritas has no article cap but meters chat conversations at 10, 100 or 250 a month, which people doing heavy research will notice.
Feature by feature
What each tool does today, on the plans named in each row. Not described means the vendor’s pages do not mention it, which is not the same as the product lacking it.
Frase leads on connections and aftercare, with MCP, a CLI, four CMSs and decay monitoring; Veritas leads on per-claim citations and on engines covered at its first tracking tier.
| Feature | Veritas | Frase |
|---|---|---|
| Tracking | ||
| How often answers are re-checked | Every two weeks | Daily |
| Tracked prompts | 5, 10 or 25 prompts | 50, 200 or 500 |
| Fixing the gaps | ||
| Drafts articles cited to your own documents | Yes | Drafts with brand context |
| Catches decay on published pages | No | Content Guard |
| Site audit | Yes | Yes |
| Backlinks | From Business | With drafted outreach |
| Publishing and access | ||
| CMS publishing | WordPress, on every plan | WordPress, Webflow, Sanity, Wix |
| API or MCP access | No | MCP and CLI |
| Buying | ||
| Starting price for AI tracking | $16/mo | $49/mo |
| Monthly usage limit | 10, 100 or 250 chats | 10, 40 or 100 articles |
| Team members | 3 or 5 included | 1, 3 or 5 included |
| Free trial | 7 days | 7 days |
| Published security posture | None published | SOC 2 Type II |
What some rows meanThe plan or limit behind a cell, where it needs saying
- How often answers are re-checked. Veritas also runs on-demand checks between scheduled ones. Frase lists daily monitoring and alerts.
- Tracked prompts. Veritas: Starter, Growth or Business. Frase: Starter, Professional or Scale.
- Drafts articles cited to your own documents. Frase’s homepage describes an AI agent that drafts with your brand in context; it does not describe per-claim citations to your own documents.
- Catches decay on published pages. Frase’s Content Guard watches published pages for ranking decay and ships the fix. Veritas does not monitor published pages for decay.
- CMS publishing. Frase also hosts pages on its own FraseCMS.
- Starting price for AI tracking. The cheapest published plan that tracks AI answers: Starter for Veritas, Starter for Frase.
- Monthly usage limit. Veritas meters chat conversations and does not cap articles. Frase caps articles by plan.
- Team members. Frase charges $29 a month for each extra seat on Professional and Scale.
- Published security posture. Frase’s security page states SOC 2 Type II attestation, GDPR compliance and SSO for enterprise teams.
Need each claim traced to your own documents?
Veritas drafts from a knowledge graph of your documents, with a numbered citation on each knowledge-based claim, and tracks four AI engines on every plan. Try it on one domain first.
AI answer tracking
Frase includes daily AI monitoring from Starter at $49, with 50, 200 or 500 prompts across its three self-serve plans, but its engine list grows with the plan: ChatGPT and Google AI first, then Perplexity, then Claude and Gemini on Scale. Veritas tracks Gemini, Perplexity, ChatGPT and AI Overviews together on every plan, on 5, 10 or 25 prompts checked every two weeks.
On the yearly cost chart Frase is cheaper at the one size both can serve and is the only one priced for the rest. One person with 10 prompts pays $588 on Frase against $936 on Veritas, a team of five tracking 100 prompts pays $2,244, and an agency with three brands and 300 prompts pays $5,328. Veritas has no self-serve plan large enough for those last setups.
Veritas meters chat conversations rather than capping the articles you can generate.Start a 7-day trialSee pricing
Engine by engine, and what tracking costs a yearWhich engines each tool covers on its tracking plan, and the yearly cost for four team sizes
Which engines each tool covers
On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.
| Tool and plan | ChatGPT | Claude | Gemini | Perplexity | AI Overviews | AI Mode | Copilot |
|---|---|---|---|---|---|---|---|
VeritasOurs Starter | Included | Not on this plan | Included | Included | Included | Not on this plan | Not on this plan |
Frase Starter | Included | Not on this plan | Not on this plan | Not on this plan | unclear | unclear | Not on this plan |
A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.
The plan behind each row, and what changes on higher plans, are on each tool’s review: Frase and Veritas.
What a year costs
The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.
| Tool | Getting started1 seat, 10 tracked prompts, 1 brand | One marketer, one brand1 seat, 50 tracked prompts, 1 brand | Team of five, one brand5 seats, 100 tracked prompts, 1 brand | Agency, three brands10 seats, 300 tracked prompts, 3 brands |
|---|---|---|---|---|
| Frase | $588lowest | $588lowest | $2,244lowest | $5,328lowest |
| VeritasOurs | $936 | No published fit1 | No published fit1 | No published fit1 |
- 1No published plan tracks the prompts this setup needs; larger volumes are arranged with the vendor.
Bars share one scale across the whole table, so cost growth shows as well as rank. A figure far above the rest is marked off scale.
The plan, seats and add-ons behind every figure are worked through on each tool’s review: Frase and Veritas.
What would change our verdict
- Frase saying whether its “Google AI” tracking means AI Overviews, AI Mode or both, the one engine we cannot mark for it.
- Frase adding per-claim citation back to documents you supply, which is the substantive difference between the two products.
- Veritas raising or removing its chat conversation caps, which are a real limit on heavy research use.
Questions people ask
Is Frase or Veritas better for SEO content?
Both do the job. Frase is faster from keyword to brief and better connected to CMSs and AI tools. Veritas is stronger when a draft has to be built from your own documents and checked claim by claim, and when a team of up to five wants users included and volume without article caps.
Does Veritas limit how many articles I can generate?
Not by article. It meters chat conversations: 10, 100 or 250 a month on Starter, Growth and Business respectively. Frase caps articles at 10, 40 and 100 a month on its self-serve plans.
Which tracks more AI engines at the entry tier?
Veritas tracks all four of its engines on every plan, including its entry plan, Starter, at $16 a month excluding GST for 5 prompts. Frase’s Starter tracks ChatGPT and Google AI, adding Perplexity on Professional and Claude and Gemini on Scale.
Does Frase have site audits and backlinks?
Yes. Frase’s homepage lists a Site Audit and a Backlinks tool that finds link gaps and drafts outreach. An earlier version of this page marked backlinks as not listed, which was wrong.
Each tool’s full review
Every feature, price, pro and con for each tool, each fact linked to the vendor page it came from, is on that tool’s own review page.
- Veritas, in our own wordsCited content, SEO and AI visibility
- Frase reviewContent optimization and AI visibility
How the scores are calculatedThe arithmetic behind each score
| Tool | Weighted score | Criteria scored | Strongest criterion |
|---|---|---|---|
| Frase | 76 | 7 of 8 | Refresh frequency |
| Veritas Our product | 66 | 8 of 8 | What happens after a gap |
Eight rules, each applied to the published facts in the reviews and weighted to a total out of 100. The rules and weights are set out in our methodology.
How we researched this pageMethod and the update log
How we researched this page
Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.
The scores and cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.
Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.
Update log
- 5 October 2026Updated: Veritas Starter now includes AI visibility, tracking 5 prompts across the same four engines, so AI visibility is on every Veritas plan. Earlier versions said it started on Growth.
- 29 September 2026Rewritten in long form: a how-to-choose guide and an AI tracking summary replace the side-by-side section, and several statements were corrected against the reviews.
- 25 September 2026Veritas pricing updated: Starter added at the entry, and the plans above it renamed Growth and Business and repriced. Marketing Suite was retired on 25 September 2026; its LinkedIn and scheduled publishing moved into Business, and its Local SEO into Growth and Business. Competitor figures were not re-checked.
- 22 September 2026Updated: Veritas no longer tracks Claude, so it tracks four AI engines: ChatGPT, Perplexity, Gemini and Google AI Overviews. Its engine count, coverage and score changed to match, which can move its place in a ranked list.
- 15 September 2026Updated the Frase figures on this page after re-reading Frase’s own pages.
- 15 September 2026Rebuilt verdict first: a short verdict with calculated figures, an engine-by-engine coverage grid and yearly cost charts, with full reviews, specs and method folded below. The intro was shortened; no facts were removed.
- 12 September 2026Rebuilt as a full review from each vendor’s product pages, documentation and announcements, not only pricing pages, with pros and cons, recent changes, a method section and this log. Corrected: Frase includes site audits, backlinks, Content Guard, CMS publishing and MCP access; the earlier version marked several as not listed.
- 11 September 2026Published.
How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.
Where this lives in Veritas
See it on your own site.
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