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The best AI visibility tools in 2026

By Advik Jain, Co-founder & CEO · Updated 5 Oct 2026

An AI visibility tool runs the questions your buyers ask through answer engines and records whether your brand is mentioned, cited or missing. We reviewed twelve from their own pages and list them in the order our published scoring rules put them, with Veritas, our product, scored by the same rules.

Frase homepage
Frase homepage, 29 September 2026
Otterly.AI homepage
Otterly.AI homepage, 29 September 2026
SE Ranking homepage
SE Ranking homepage, 29 September 2026

The short answer

No single tool wins. Decide first whether you only need to watch AI answers or also want help writing the pages that win them, then compare the engines included at the price you would pay.

  • FraseFor the cheapest year of tracking for one marketer, with drafting and publishing built in.$49/mo
  • Otterly.AIFor daily monitoring for a whole team at the lowest paid entry price.$29/mo
  • SE RankingFor a full SEO suite with 100 prompts tracked daily from $129.$129/mo
  • AthenaHQFor the most AI models included on a published plan, eleven on Starter.Free plan
  • VeritasOursFor drafts cited to your own documents, beside keyword research and site audits.$16/mo

How to choose an AI visibility tool

Start with what happens after the report. Some tools here only record where your brand appears in AI answers, and some also draft, rewrite or publish the page that changes it. Otterly.AI, Peec AI and Scrunch are monitors; Frase, Writesonic, Profound and Veritas, ours, go on to produce content. A monitor stops at the report, so the fixing then falls to your own writers.

Next, read the engine list for the plan you would actually buy, because the brochure usually describes the top tier. Claude is the engine most often missing at entry level: Semrush Starter includes it at $199 a month, Otterly.AI sells it as an add-on from $29, and SE Ranking, Surfer, Writesonic and Scrunch Core leave it out. If your buyers use Copilot, Otterly.AI, AthenaHQ and Scrunch cover it on their first plan.

Then count prompts. One answer on one day proves little, so a mention rate needs dozens of prompts measured over weeks. SE Ranking’s $129 Core plan runs 100 prompts every day and Peec AI’s $95 Starter plan 50, while Ahrefs Lite stretches to 5 prompts on one platform and Otterly.AI Lite to 15.

If you already pay for an SEO suite, check its allowance before adding a vendor. Ahrefs, Semrush and SE Ranking all track AI answers inside plans many teams hold already, and a separate tracker earns its cost only when that allowance runs out.

Finally, price the plan against your team, not the headline. Seats decide the bill on Semrush and Frase, credits on AthenaHQ, and brand count on Scrunch. AthenaHQ’s free plan and the card-free trials from SE Ranking, Frase and Writesonic let you see real answers for your brand before paying.

All 12 tools at a glance

Entry prices range from AthenaHQ’s free plan and Otterly.AI’s $29 to Scrunch at $250, while the three SEO suites with tracking built in start between $129 and $199 a month.

ToolBest forFromAI search score
SE RankingAgencies that want a full SEO suite with daily AI tracking in the plan price$129/mo82
FraseWriters who want tracking attached to a content workflow$49/mo76
ProfoundEnterprise teams that want the deepest dedicated analyticsCustom73
SemrushTeams already on Semrush who want AI tracking beside their SEO data$199/mo73
WritesonicOne brand wanting tracking, fixes and outreach on a card-free trial$99/mo70
VeritasOursTeams that want to track AI answers and write the cited pages that win them, in one workspace$16/mo66
SurferContent teams who want tracking wired into their editor$95/mo63
Otterly.AILow-cost daily monitoring with unlimited team members$29/mo62
AhrefsTeams already paying for Ahrefs who want AI visibility without adding a vendor$129/mo59
AthenaHQStarting free and paying per AI responseFree plan57
Peec AIDaily multi-model tracking with unlimited users on every plan$95/mo56
ScrunchAI bot traffic insight and persona benchmarks, with nine engines on Enterprise$250/mo51

From is the cheapest published plan that tracks AI answers. The AI search score rates AI visibility and content features by our published rules; it is not a verdict on SEO depth.

The one on this list that writes the fix

Veritas tracks four AI engines, then drafts each missing page from your own documents with every knowledge-based claim cited to its source. Try it on one domain.

AI answer tracking

Twelve months of tracking 10 prompts with a single seat comes to $348 on Otterly.AI Lite, $588 on Frase Starter, $936 on Veritas Growth, $1,140 on Peec AI or Surfer, $1,548 on SE Ranking and $2,388 on Semrush Starter. Ahrefs has to be priced on Standard, $2,988, since Lite stops at five prompts. Most of these refresh daily. Veritas refreshes fortnightly, and Writesonic, AthenaHQ and Scrunch do not publish a refresh rate.

At team scale the order changes. Five people tracking 100 prompts pay $2,244 a year on Frase, $2,268 on Otterly.AI, $2,316 on SE Ranking, $2,940 on Peec AI and $3,000 on Scrunch, against $7,428 on Semrush. For three brands and 300 prompts, SE Ranking (Core with its AI Search add-on), Frase, Otterly.AI and Peec AI publish a plan that fits. Profound, AthenaHQ and Writesonic cannot be priced this way, for the reasons given in the cost chart below.

Which engines each tool covers

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

No entry plan here covers all seven engines. Claude is the most common gap: Semrush Starter includes it, Ahrefs lets you pick it within a small allowance, and Otterly.AI charges extra.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
SE Ranking
Core
IncludedNot on this planIncludedIncludedIncludedIncludedNot on this plan
Frase
Starter
IncludedNot on this planNot on this planNot on this planunclearunclearNot on this plan
Profound
Trial
IncludedNot on this planIncludedNot on this planIncludedNot on this planNot on this plan
Semrush
Starter
IncludedIncludedIncludedIncludedIncludedunclearunclear
Writesonic
Starter
IncludedNot on this planIncludedNot on this planIncludedNot on this planNot on this plan
VeritasOurs
Starter
IncludedNot on this planIncludedIncludedIncludedNot on this planNot on this plan
Surfer
AI Search Analytics
IncludedNot on this planIncludedIncludedIncludedIncludedNot on this plan
Otterly.AI
Lite
Includedadd-onadd-onIncludedIncludedadd-onIncluded
Ahrefs
Lite
you chooseyou chooseyou chooseyou chooseyou chooseyou chooseyou choose
AthenaHQ
Essential (free)
IncludedNot on this planIncludedIncludedIncludedNot on this planIncluded
Peec AI
Starter
you chooseNot on this planyou chooseadd-onyou chooseyou chooseyou choose
Scrunch
Core
IncludedNot on this planNot on this planIncludedIncludedNot on this planIncluded

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

The plan behind each row, and what changes on higher plans, are on each tool’s review: SE Ranking, Frase, Profound, Semrush, Writesonic, Surfer, Otterly.AI, Ahrefs, Peec AI and Veritas.

Veritas’s price includes keyword research, site audits and cited drafting, not only tracking.Start a 7-day trialSee pricing

What tracking costs a yearThe yearly cost of each tool for four team sizes, from published plans

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
Otterly.AI$348lowest$2,268$2,268$5,868
Frase$588$588lowest$2,244lowest$5,328
VeritasOurs$936No published fit1No published fit1No published fit1
Peec AI$1,140$1,140$2,940$5,940
Surfer$1,140$1,140$4,308No published fit1
SE Ranking$1,548$1,548$2,316$4,344lowest
Semrush$2,388$2,388$7,428No published fit1
Ahrefs$2,988$17,988No published fit1No published fit1
Scrunch$3,000$3,000$3,000No published fit1
AthenaHQNo published plan fits any of these setups2
ProfoundNo published plan fits any of these setups3
WritesonicNo published plan fits any of these setups4
  1. 1No published plan tracks the prompts this setup needs; larger volumes are arranged with the vendor.
  2. 2Metered in credits, where one credit is one AI response, so prompt counts are not directly comparable.
  3. 3Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.
  4. 4The vendor does not publish how many prompts each plan tracks, so we cannot say which plan meets this setup.

Bars share one scale across the whole table, so cost growth shows as well as rank. A figure far above the rest is marked off scale.

The plan, seats and add-ons behind every figure are worked through on each tool’s review: Otterly.AI, Frase, Peec AI, Surfer, SE Ranking, Semrush, Ahrefs, Profound, Writesonic and Veritas.

Each tool in brief

SE Ranking

Best for agencies that want a full SEO suite with daily AI tracking in the plan price.

SE Ranking homepage

SE Ranking gives the most tracking for the money inside a full SEO suite. Core, at $129 a month, tracks 100 prompts a day across AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, with linked and unlinked brand mentions and up to five competitors, beside rank tracking, audits and backlinks. Its trial of 14 days asks for no card and tracks 20 prompts a day.

What you give up: Claude and Copilot are not tracked on any plan. Core includes a single manager seat, so each teammate adds at least $16 a month, and going past 100 prompts means Growth at $279 or the AI Search add-on from $89. SE Ranking does not describe its AI writer citing documents you supply.

Frase

Best for writers who want tracking attached to a content workflow.

Frase homepage

Frase ties tracking to a research-to-publish workflow for one writer or a small team. One account takes a topic from SERP research to a brief, a brand-aware draft, a GEO pass and a site audit, then publishes to WordPress, Webflow, Wix or Sanity. Its Starter plan gives the lowest yearly cost here for one marketer tracking 50 prompts, $588, refreshed daily.

What you give up: Starter names only ChatGPT and “Google AI”; Perplexity arrives on Professional at $129, and Claude and Gemini only on Scale at $299. Each plan limits article output, from 10 a month up to 100, extra seats cost $29 on the upper plans, and Frase does not describe citing drafts to your own documents.

Profound

Best for enterprise teams that want the deepest dedicated analytics.

Profound homepage

Profound is the analytics-heavy option for large brands. Its Prompt Volumes data reflects real questions put to AI assistants instead of prompts guessed from keyword lists, and Agent Analytics logs what AI crawlers fetch from your pages. Enterprise covers up to nine engines, including Claude, Copilot and DeepSeek, with unlimited seats, SSO and an API, and Agents turn findings into drafts that wait for approval before publishing.

Where it falls short: brands have no self-serve paid plan. Its free trial of 7 days runs 50 fixed prompts a day on three engines, and anything beyond that is Enterprise at a price you learn only in a sales conversation. Keyword research, backlink data and technical site audits are absent from its product pages.

Semrush

Best for teams already on Semrush who want AI tracking beside their SEO data.

Semrush homepage

Semrush makes sense when AI tracking should sit beside keyword and backlink data a team already uses daily. Starter, at $199 a month, tracks prompts daily across ChatGPT, Perplexity, Gemini, Claude and AI Overviews, with Prompt Research and AI Brand Sentiment alongside, and it is the only entry plan here that includes Claude outright.

What you give up: the cheaper $139 SEO plan lists no prompts to track, so AI tracking effectively costs $199. Extra users cost $45 a month on the SEO plan and $80 on Pro+, which is why five people on 100 prompts come to $7,428 a year. Its Content Creation tool writes from a brief, and Semrush does not describe citations to documents you supply.

Writesonic

Best for one brand wanting tracking, fixes and outreach on a card-free trial.

Writesonic homepage

Writesonic is built for acting on gaps rather than charting them. Its Action Center sorts what to fix by likely citation gain, a rewriting agent reworks existing pages, and it spots the forums, videos and list articles that mention competitors, then writes the pitch to them. Starter, at $99 a month or $79 billed yearly, tracks ChatGPT, Gemini and Google AI Overviews, and its free trial needs no card.

Where it falls short: Writesonic does not publish prompt allowances or a refresh rate, so its yearly cost cannot be compared with the others. Perplexity and the rest of its ten platforms are Enterprise-only. Starter allows one user and one project, and even Growth, at $499 a month or $399 billed yearly, stops at three users.

VeritasOurs

Best for teams that want to track AI answers and write the cited pages that win them, in one workspace.

Veritas homepage

Veritas is ours, and it is a tracker built around writing the missing page from your own documents. Growth, at $78 a month, checks 10 prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, and each gap opens into a draft written from documents you upload, every sourced claim numbered back to its origin. Keyword research, an audit that grades pages for AI crawlers and a live content score from 0 to 100 sit in the same plan.

What you give up: answers are re-checked every two weeks, with on-demand checks between, rather than daily. Claude, Copilot and AI Mode are not tracked, Business stops at 25 prompts, and the data cannot be pulled out through an API or MCP server. If monitoring is the whole job, a dedicated tracker gives more prompts per dollar.

Surfer

Best for content teams who want tracking wired into their editor.

Surfer homepage

Surfer suits a content team that already writes to a score. Its Content Editor shows SEO and AI Search on one unified score, and since August 2026 its recommendations act on AI Tracker findings, so a lost citation becomes an edit in the same editor. The tracking-only AI Search Analytics plan, $95 a month or $82 paid yearly, checks 50 prompts every day on five engines, AI Mode included, for five seats.

What you give up: the $59 Discovery plan has no tracking, and Standard tracks ChatGPT alone, weekly. No free trial is listed. Surfer does not describe backlink tools or a crawl-based audit, and the sources Surfer AI links to are web pages, not files you upload.

Otterly.AI

Best for low-cost daily monitoring with unlimited team members.

Otterly.AI homepage

Otterly.AI is the cheapest way here to start daily monitoring. For $29 a month, Lite watches 15 prompts on ChatGPT, Perplexity, Copilot and AI Overviews, and no plan limits how many colleagues can log in. Prompt research, a content audit with briefs and, from Standard, API and MCP access round it out.

What you give up: 15 prompts is thin for a steady mention rate, and the next plan, Standard, jumps to $189 a month for 100. Each of Claude, Gemini and AI Mode costs extra, and Claude by itself adds $29 a month to Lite. It produces briefs rather than full drafts, and it does not describe keyword or backlink tools.

Ahrefs

Best for teams already paying for Ahrefs who want AI visibility without adding a vendor.

Ahrefs homepage

Ahrefs earns its place for teams already paying for it. Brand Radar checks seven AI surfaces, Claude, Copilot and AI Mode among them, and custom prompts refresh daily at no extra charge on every paid plan. For competitive work, the separately sold Brand Radar AI, from $199 a month, looks up any brand in an index of over 475 million prompts.

What you give up: allowances are small. Lite’s monthly budget of 150 checks is used up by five prompts on a single engine, so every added engine means fewer prompts, and tracking 50 prompts means Enterprise at $1,499 a month, or $17,988 a year. Lite, Standard and Advanced include one user, and extra seats cost $40 to $80 a month by tier.

AthenaHQ

Best for starting free and paying per AI response.

AthenaHQ homepage

AthenaHQ is the one tool here whose free plan tracks AI answers. Essential, with a $25 free credit, covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, and Starter, at $295 a month with a $300 monthly credit, widens that to 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, with unlimited members. Hallucination detection flags answers that misdescribe your brand, which few trackers offer.

Where it falls short: a credit is one AI response, so spending rises with every engine and prompt you add, and its costs cannot be set directly beside prompt-based plans. The step from free to paid is $295, no refresh schedule is stated, and API access is an extra fee on Starter.

Peec AI

Best for daily multi-model tracking with unlimited users on every plan.

Peec AI homepage

Peec AI suits a team that wants tracking data inside its own reporting. Every plan includes unlimited users and daily tracking, with source analysis and CSV export, and Peec AI offers an MCP server; Advanced connects to Looker Studio, and the API comes with Enterprise. The $95 Starter plan holds 50 prompts in one project, and Advanced, at $495, stretches to 350 prompts, five projects and several countries.

What you give up: self-serve plans cover only three of six available models, with each extra one billed separately. Perplexity is an add-on from $35 a month on Starter, and Claude is Enterprise-only. Peec AI measures and analyses sources and does not describe drafting, so the content work happens in another tool.

Scrunch

Best for AI bot traffic insight and persona benchmarks, with nine engines on Enterprise.

Scrunch homepage

Scrunch watches the crawler as closely as the answer. Its AI traffic feed shows how AI bots move through your site in real time and flags pages they cannot reach, and visibility is benchmarked by persona, topic and geography. Core, at $250 a month per brand, tracks 125 prompts on ChatGPT, Perplexity, AI Overviews and Copilot with five seats included.

What you give up: Claude, Gemini and AI Mode are reserved for Enterprise, as are annual discounts. The trial of 7 days takes a card and rolls into a paid plan unless cancelled, Scrunch does not say how often answers are re-checked, and each extra seat costs $25 a month. Content generation on Core is basic and marked coming soon.

What would change our verdict

  • Any vendor here publishing a figure we currently mark as not published, which would bring a dropped criterion back into its score.
  • A price change, a plan restructure or an acquisition, all of which have happened more than once in this category this year.
  • A vendor publishing answer-accuracy or refresh data that would let us score answer quality rather than published capability.

Questions people ask

What is the cheapest AI visibility tool?

On prices read 11 September 2026, AthenaHQ has a free Essential plan with a $25 free credit, and Otterly.AI’s paid plans start at $29 a month for 15 prompts. Cheapest is rarely the right test: check which engines the entry plan actually includes.

Which AI visibility tool tracks the most engines?

At enterprise tiers, Peec AI lists up to thirteen models, Writesonic ten platforms and Profound up to nine engines. At a self-serve price, AthenaHQ Starter covers 11 models; Scrunch lists nine, on Enterprise only.

How often should AI visibility be re-checked?

Often enough to see a trend, which is less often than it sounds. The same prompt returns a different answer on different runs, so one daily check says little on its own. Daily refresh helps during a launch or a crisis; weekly or fortnightly is enough for a content programme.

How far can I trust an AI visibility score?

Treat any single reading as noise. In SparkToro’s research across 2,961 prompts, the same list of brands came back less than one time in a hundred. A mention rate measured across many prompts over several weeks is the signal worth tracking, whichever tool you use.

Is Veritas an AI visibility tool?

It includes one. Veritas tracks four engines on every plan, but it is priced and built as a content and SEO platform. If tracking is the only job, a dedicated tracker on this list is the simpler buy.

Each tool’s full review

Every feature, price, pro and con for each tool, each fact linked to the vendor page it came from, is on that tool’s own review page.

What we compared on5 questions that separate these tools
  • Engines at the price you would pay. Several tools list seven or more engines but include three or four on the entry plan. Each review quotes what each plan actually includes.
  • Prompts and refresh. How many questions are tracked and how often they are re-run. Daily refresh catches movement sooner; more prompts give a steadier mention rate.
  • Seats. Whether the people who act on the data can see it without a per-seat fee.
  • What happens after a gap. Some tools stop at the report. Others connect the finding to content, audits or outreach.
  • Trial terms. Whether you can evaluate on your own brand before paying, and whether a card is needed.
What happens after a tool finds a gapWhich tools only report, which suggest fixes, and which write them

What happens after a tool finds a gap

This decides more than the engine list does. A tracker tells you where you are missing; whether it also writes the fix decides how much work stays with your team.

Drafts and publishes content
Frase, Profound, Veritas (ours), Writesonic
Drafts content
Ahrefs, SE Ranking, Semrush, Surfer
Writes briefs and audits
Otterly.AI
Recommends fixes
AthenaHQ, Peec AI, Scrunch

Placed by what each product does on any plan, as its own pages describe it. The capability may need a higher plan than the cheapest one; each full review says which. Not described means we found no description either way.

How the scores are calculatedThe arithmetic behind each score
ToolWeighted scoreCriteria scoredStrongest criterion
SE Ranking827 of 8Refresh frequency
Frase767 of 8Refresh frequency
Profound735 of 8Refresh frequency
Semrush737 of 8Refresh frequency
Writesonic705 of 8What happens after a gap
Veritas
Our product
668 of 8What happens after a gap
Surfer638 of 8Refresh frequency
Otterly.AI627 of 8Refresh frequency
Ahrefs597 of 8Refresh frequency
AthenaHQ575 of 8Team and data access
Peec AI567 of 8Refresh frequency
Scrunch516 of 8Team and data access

Eight rules, each applied to the published facts in the reviews and weighted to a total out of 100. The rules and weights are set out in our methodology.

How we researched this pageMethod and the update log

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The scores and cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 5 October 2026Updated: Veritas Starter now includes AI visibility, tracking 5 prompts across the same four engines, so AI visibility is on every Veritas plan. Earlier versions said it started on Growth.
  2. 29 September 2026Updated the Peec AI figures on this page after re-reading Peec AI’s own pages.
  3. 29 September 2026Updated the Scrunch figures on this page after re-reading Scrunch’s own pages.
  4. 29 September 2026Updated the Profound figures on this page after re-reading Profound’s own pages.
  5. 29 September 2026Updated the Surfer figures on this page after re-reading Surfer’s own pages.
  6. 29 September 2026Updated the SE Ranking figures on this page after re-reading SE Ranking’s own pages.
  7. 29 September 2026Updated the Ahrefs figures on this page after re-reading Ahrefs’s own pages.
  8. 29 September 2026Updated the Semrush figures on this page after re-reading Semrush’s own pages.
  9. 29 September 2026Updated: Scrunch now sells Core at $250 a month with four engines, with Claude, Gemini and AI Mode on Enterprise; Profound has no self-serve plan for brands; Peec AI’s prices are now quoted; and Surfer lists monthly prices beside yearly ones.
  10. 25 September 2026Veritas pricing updated: Starter added at the entry, and the plans above it renamed Growth and Business and repriced. Marketing Suite was retired on 25 September 2026; its LinkedIn and scheduled publishing moved into Business, and its Local SEO into Growth and Business. Competitor figures were not re-checked.
  11. 22 September 2026Updated: Veritas no longer tracks Claude, so it tracks four AI engines: ChatGPT, Perplexity, Gemini and Google AI Overviews. Its engine count, coverage and score changed to match, which can move its place in a ranked list.
  12. 15 September 2026Updated the Surfer figures on this page after re-reading Surfer’s own pages.
  13. 15 September 2026Updated the Semrush figures on this page after re-reading Semrush’s own pages.
  14. 15 September 2026Updated the Ahrefs figures on this page after re-reading Ahrefs’s own pages.
  15. 15 September 2026Updated the SE Ranking figures on this page after re-reading SE Ranking’s own pages.
  16. 15 September 2026Updated the Frase figures on this page after re-reading Frase’s own pages.
  17. 15 September 2026Corrected: Scrunch was described as having the broadest engine list at a self-serve price. AthenaHQ Starter then included more models for less.
  18. 15 September 2026Rebuilt verdict first: a short verdict with calculated figures, an engine-by-engine coverage grid and yearly cost charts, with full reviews, specs and method folded below. The intro was shortened; no facts were removed. Tools are now listed in the order our published scoring rules put them, and Ahrefs Brand Radar, SE Ranking and Peec AI were added.
  19. 12 September 2026Rebuilt as a full review from each vendor’s product pages, documentation and announcements, not only pricing pages, with pros and cons, recent changes, a method section and this log. Added a full review of every tool and a Surfer entry. Corrected: Profound Agents create content, and Otterly.AI offers a trial from its homepage.
  20. 11 September 2026Published.

Sources

The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

Measure it, then fix it, in one place.

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