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Scrunch pricing and review

By Advik Jain, Co-founder & CEO · 15 Oct 2026

Four engines on Core and nine on Enterprise, AI bot traffic insight, and AXP on Enterprise, which serves machine-readable pages to AI agents.

Scrunch homepage
Scrunch homepage, 29 September 2026
Scrunch pricing page with its plans and prices
Scrunch pricing page, 29 September 2026

Scrunch pricing

  • Core
    Per brand; 125 prompts, 5 seats, 4 engines
    $250/mo
  • Agency Core
    250 prompts, 3 brand workspaces, unlimited seats
    $500/mo
  • Enterprise
    Nine engines, AXP, API and SSO
    Custom

Trial: Trial of 7 days on Core, card required. Prices as published on Scrunch’s pricing page, checked 29 September 2026.

The verdict

Choose Scrunch if you are

Enterprise brands and agencies that want nine engines, persona benchmarks and control over how AI agents read their site.

Look elsewhere if you are

Teams that need Claude or Gemini on a self-serve plan, or want content drafted in the same tool.

AI tracking from
$250/mo, Core
AI engines on that plan
4 of 7
Refresh
Not published

Scrunch

AI visibility platform

Scrunch is an AI visibility platform for brands and agencies. It tracks performance for prompts, topics and entities with citations, competitors and rankings, benchmarked by persona, topic and geography, across ChatGPT, Perplexity, AI Overviews and Copilot on Core, adding Claude, Gemini, AI Mode, Meta AI and Grok on Enterprise.

What Scrunch does beyond monitoring

Scrunch pays unusual attention to the crawl side of AI search. Its AI traffic view is a real-time feed of how AI bots move through your site, flagging pages they fail to crawl, and citation analysis shows which sources the engines lean on, with guidance on what to change. Core includes five site audits a month and Enterprise runs full ones. AXP, on Enterprise only, hands AI agents compressed, machine-readable copies of pages while people still see the normal site.

It is not an SEO or writing tool. Keyword research and backlinks are not described, and content generation on Core is basic and marked as coming soon. Core costs $250 a month per brand with five seats, extra seats are $25 a month each or $75 for five, and annual discounts are kept for Enterprise. Sitecore, which acquired Scrunch, has not said whether it will keep selling it as a standalone product.

AI answer tracking

Core tracks 125 prompts across ChatGPT, Perplexity, AI Overviews and Copilot, reporting citations, competitors and rankings for each prompt, topic and entity. Claude, Gemini, AI Mode, Meta AI and Grok arrive only on Enterprise, which also adds custom personas, unlimited countries, an API and SSO. Agency Core, at $500 a month, doubles the prompts to 250 across three brand workspaces with unlimited seats.

Scrunch does not publish a refresh rate. A year on Core is $3,000, and its trial of 7 days needs a card and becomes a paid plan unless cancelled.

Pros

  • Nine engines on Enterprise, including Claude, Gemini, AI Mode, Meta AI and Grok.
  • AXP, on Enterprise, is a distinctive answer to how AI agents read a site, not only how they cite it.
  • Persona and country benchmarks, with custom personas and unlimited countries on Enterprise.

Cons

  • Core tracks four engines; Claude, Gemini and AI Mode need Enterprise.
  • The entry price is $250 a month per brand, and annual discounts are for Enterprise only.
  • Additional seats cost $25 a month each, or $75 a month for five more.
  • The trial needs a credit card and converts to a paid plan unless cancelled.
  • Content generation is basic on Core and marked coming soon; keyword research and backlinks are not described.

Recent changes

  • Scrunch now leads its homepage with AXP beside monitoring and insights, positioning agent-readable pages as a core product.
  • Scrunch now sells Core at $250 a month with 125 prompts and four engines, and Agency Core at $500, with Claude, Gemini and AI Mode moved to Enterprise.
  • Scrunch launched Agent Pages, which deliver an optimised site experience to AI agents.

Not the right fit for: Teams that need Claude or Gemini on a self-serve plan, or want content drafted in the same tool.

scrunch.com
Engine by engine, and what tracking costs a yearWhich engines Scrunch covers on its tracking plan, and the yearly cost for four team sizes

Which AI engines Scrunch tracks

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
Scrunch
Core
IncludedNot on this planNot on this planIncludedIncludedNot on this planIncluded

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

What each plan includesThe plan behind each row, and what changes on higher plans
  • Scrunch, Core. Claude, Gemini, AI Mode, Meta AI and Grok are on Enterprise only.

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
Scrunch$3,000$3,000$3,000No published fit1
  1. 1No published plan tracks the prompts this setup needs; larger volumes are arranged with the vendor.
How each figure was worked outPlan, seats and add-ons behind every number

Getting started

  • Scrunch: Core at $250 a month, over twelve months

One marketer, one brand

  • Scrunch: Core at $250 a month, over twelve months

Team of five, one brand

  • Scrunch: Core at $250 a month, over twelve months

Agency, three brands

  • Scrunch: No published plan tracks 300 prompts; larger volumes are arranged with the vendor.

Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded.

Scrunch, compared

Every page where we set Scrunch against other tools, each written for that decision.

Questions people ask about Scrunch

What are the alternatives to Scrunch?

Our Scrunch alternatives page compares Veritas, Otterly.AI, Profound, AthenaHQ, Writesonic, each against Scrunch on price, features and fit.

Does Scrunch have a free trial?

Trial of 7 days on Core, card required, according to its pricing page.

Which AI engines does Scrunch track?

ChatGPT, Perplexity, AI Overviews and Copilot on Core; Enterprise adds Claude, Gemini, Google AI Mode, Meta AI and Grok.

How we researched this reviewMethod, what the vendor does not publish, and the update log

What each vendor does not publish

Where a figure below is missing, the charts say so rather than estimate it.

Scrunch
  • Scrunch does not publish how often it refreshes results.
  • Its pricing page shows only monthly prices and says annual discounts are for Enterprise.
  • Sitecore has not said whether Scrunch will keep being sold on its own after the acquisition.

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 15 October 2026Published.

Sources

The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

Compare it with a tool that cites its sources.

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