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The best GEO tools in 2026

By Priyanshi, CMO · Updated 5 Oct 2026

A GEO tool helps you become a source AI answers cite: it finds where you are missing, then helps produce or earn the fix. We reviewed eight and list them in the order our published scoring rules put them, with Veritas, our product, scored by the same rules.

GEOforge homepage
GEOforge homepage, 29 September 2026
Writesonic homepage
Writesonic homepage, 29 September 2026
Frase homepage
Frase homepage, 29 September 2026

The short answer

Decide first who does the work. Some tools here draft and publish content, some earn third-party citations, and one is a managed service that does it for you.

  • GEOforgeFor content production and citation building run as one programme, priced per brand.$350/mo
  • WritesonicFor ranked fixes, page rewrites and citation outreach from $79 a month billed yearly.$99/mo
  • FraseFor research, drafting and publishing with daily AI tracking from $49 a month.$49/mo
  • PassionfruitFor having the work done for you by a managed SEO and AEO team.Custom
  • VeritasOursFor drafts grounded in your own documents, with every knowledge-based claim cited.$16/mo

How to choose a GEO tool

Every tool on this list measures where AI answers mention you. What separates them is the next step, and who takes it: drafting pages, earning citations on other sites, changing how AI crawlers read your site, or handing the whole job to an agency. Decide which of those your team lacks before comparing engines.

If the gap is content, look at what each tool writes from. Veritas, ours, writes only from material you give it and drops any claim it cannot trace back. GEOforge’s $350 Create plan produces 50 pages a month for one brand and draws on knowledge you upload. Frase starts at $49 and writes with brand context, but its Starter plan stops at 10 articles a month.

If the gap is authority, you need citations on the pages AI already trusts. GEOforge’s Dominate plan, at $695 a month, adds CiteForge for citation building, Writesonic drafts outreach to the threads, videos and listicles citing competitors from $99 a month, or $79 billed yearly, and AthenaHQ’s citation engine analyses sources for link building.

If the gap is technical, look at crawl data. Writesonic audits robots.txt, schema and indexing from AI bot visits, Scrunch shows a live feed of AI crawlers and, on Enterprise, serves agent-readable pages through AXP, and Profound’s Agent Analytics tracks crawls across several engines.

If nobody has time to do the work, Passionfruit runs SEO and AEO as a managed service, and Profound’s Agents draft and refresh pages behind an approval step, both at prices quoted individually.

On cost, check the unit. GEOforge prices per brand, so a second brand doubles the bill, and Scrunch’s $250 Core plan also covers one brand. Writesonic, Profound and Passionfruit publish too little to compare a year in advance.

All 8 tools at a glance

Six of these eight tools draft or publish content themselves. Published entry prices run from AthenaHQ’s free plan and Frase’s $49 up to GEOforge’s $350 per brand.

ToolBest forFromAI search score
FraseSERP-led briefs and drafting with AI tracking attached$49/mo76
ProfoundDeep measurement with agents, for enterprisesCustom73
WritesonicTeams that want prioritised fixes, rewrites and outreach$99/mo70
VeritasOursMeasuring, producing and grounding in one workspace$16/mo66
AthenaHQPay-per-response tracking with a citation engineFree plan57
GEOforgeB2B brands that want content production and citation building run as one programme$350/mo51
ScrunchAgent-readable pages and AI bot traffic insight$250/mo51
PassionfruitHaving AI search and SEO run for you as a serviceCustomNot ranked

From is the cheapest published plan that tracks AI answers. The AI search score rates AI visibility and content features by our published rules; it is not a verdict on SEO depth.

Grounded content, measured in the same place

Veritas tracks four AI engines, then drafts each page from your own documents with every knowledge-based claim cited to its source. It does not do citation outreach.

AI answer tracking

Tracking is the measuring half of GEO, and the plans differ widely. Frase refreshes daily from $49, though at that price the named engines are just ChatGPT and “Google AI”. Veritas covers four engines from Starter at $16, re-checked every two weeks. GEOforge Create tracks 30 prompts on ChatGPT, AI Overviews and AI Mode, and Scrunch Core 125 prompts on four engines; neither publishes how often.

A solo marketer watching 10 prompts for a year pays $588 on Frase, $936 on Veritas, $3,000 on Scrunch and $4,200 on GEOforge. At 50 prompts only Frase and Scrunch publish a plan that fits, and five people on 100 prompts pay $2,244 on Frase or $3,000 on Scrunch. AthenaHQ bills in credits, Profound and Passionfruit quote privately and Writesonic publishes no prompt counts, so the full cost chart marks those four as not comparable.

Which engines each tool covers

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

Entry plans here track three or four engines at most, apart from AthenaHQ’s free plan with five; none includes Claude, and Passionfruit publishes no engine list at all.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
Frase
Starter
IncludedNot on this planNot on this planNot on this planunclearunclearNot on this plan
Profound
Trial
IncludedNot on this planIncludedNot on this planIncludedNot on this planNot on this plan
Writesonic
Starter
IncludedNot on this planIncludedNot on this planIncludedNot on this planNot on this plan
VeritasOurs
Starter
IncludedNot on this planIncludedIncludedIncludedNot on this planNot on this plan
AthenaHQ
Essential (free)
IncludedNot on this planIncludedIncludedIncludedNot on this planIncluded
GEOforge
Create
IncludedNot on this planNot on this planNot on this planIncludedIncludedNot on this plan
Scrunch
Core
IncludedNot on this planNot on this planIncludedIncludedNot on this planIncluded
Passionfruit
Managed engagement
unclearunclearunclearunclearunclearunclearunclear

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

The plan behind each row, and what changes on higher plans, are on each tool’s review: Frase, Profound, Writesonic and Veritas.

Veritas’s price includes keyword research, site audits and cited drafting, not only tracking.Start a 7-day trialSee pricing

What tracking costs a yearThe yearly cost of each tool for four team sizes, from published plans

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
Frase$588lowest$588lowest$2,244lowest$5,328lowest
VeritasOurs$936No published fit1No published fit1No published fit1
Scrunch$3,000$3,000$3,000No published fit1
GEOforge$4,200No published fit1No published fit1No published fit1
AthenaHQNo published plan fits any of these setups2
PassionfruitNo published plan fits any of these setups3
ProfoundNo published plan fits any of these setups4
WritesonicNo published plan fits any of these setups5
  1. 1No published plan tracks the prompts this setup needs; larger volumes are arranged with the vendor.
  2. 2Metered in credits, where one credit is one AI response, so prompt counts are not directly comparable.
  3. 3Priced per engagement after a call and audit, so there is no published price to compare.
  4. 4Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.
  5. 5The vendor does not publish how many prompts each plan tracks, so we cannot say which plan meets this setup.

Bars share one scale across the whole table, so cost growth shows as well as rank. A figure far above the rest is marked off scale.

The plan, seats and add-ons behind every figure are worked through on each tool’s review: Frase, Profound, Writesonic and Veritas.

Each tool in brief

Frase

Best for SERP-led briefs and drafting with AI tracking attached.

Frase homepage

Frase fits a writer who wants GEO steps inside a familiar SEO workflow. A brief comes from SERP research, the agent drafts with brand voice, and a separate GEO optimisation pass tunes the piece for AI citation before it is published to your CMS or to FraseCMS. Content Guard then flags published pages losing rankings, and Backlinks finds link gaps and drafts outreach. It starts at $49 a month.

What you give up: output is capped at 10 articles a month on Starter and 100 on Scale, and drafting works from brand context, and Frase does not describe citing claims to your documents. The entry plan’s tracking names two engines, and Claude is added only on the $299 Scale plan.

Profound

Best for deep measurement with agents, for enterprises.

Profound homepage

Profound brings enterprise measurement to GEO and has added the production step. Its Agents write net-new content, refresh pages that are losing ground and generate FAQs, working from your brand kit, knowledge base and Profound’s own prompt data, and nothing reaches the CMS until someone approves it. Prompt Volumes help decide which questions deserve a page in the first place, and Shopping covers product discovery in AI answers.

What you give up: Agents run on credits, and Enterprise credit packages, like Enterprise prices, are set privately. The free trial runs for 7 days on three engines, with prompts you cannot edit and limited credits, which is enough to judge the analytics but not a full content programme.

Writesonic

Best for teams that want prioritised fixes, rewrites and outreach.

Writesonic homepage

Writesonic covers both halves of GEO for one brand: fixing your own pages and earning mentions elsewhere. The rewrite agent adds FAQ blocks and comparison tables to existing pages, the Action Center puts the highest-impact changes first, and a technical audit reads robots.txt, schema and indexing from real AI bot visits. Off-site, it writes outreach to Reddit, YouTube and listicle pages where rivals are already cited. Plans start at $99 a month, or $79 billed yearly.

Where it falls short: its homepage does not describe citing rewrites to your own documents, and self-serve plans track only ChatGPT, Gemini and AI Overviews. Starter and Basic are limited to one project, and no self-serve plan goes past three users.

VeritasOurs

Best for measuring, producing and grounding in one workspace.

Veritas homepage

Veritas is our product, and its approach to GEO is grounding. It builds a knowledge graph from the documents you upload, writes the missing page from that graph alone, and cites each factual claim by number; a claim with no traceable source is dropped rather than padded with generic copy. Growth, at $78 a month, pairs that with tracking on ChatGPT, Perplexity, Gemini and AI Overviews, a live content score and an audit that checks what AI crawlers can read.

What you give up: Veritas does no citation outreach or link building, so earning mentions on other sites stays with your team. Tracking runs every two weeks, Claude and AI Mode are not covered, and it offers no programmatic access for connecting your own tools.

AthenaHQ

Best for pay-per-response tracking with a citation engine.

AthenaHQ homepage

AthenaHQ belongs on a GEO list for what it does after tracking. A recommendation engine prescribes on-page and off-page actions, the Athena Citation Engine analyses the sources AI cites so you can pursue links there, and a content optimisation agent with AI-friendly templates helps rework pages. For online shops, its Shopify connection links AEO content to sales, and the free Essential plan tracks five engines before any budget is needed.

Where it falls short: it recommends and optimises rather than drafting and publishing full pages, so writing stays with your team. Paid use starts at $295 a month in credits, where each AI response uses one, and API access costs extra.

GEOforge

Best for B2B brands that want content production and citation building run as one programme.

GEOforge homepage

GEOforge runs GEO as one programme across four modules. BaseForge takes in your proprietary knowledge, SignalForge monitors mentions, ContentForge writes articles, FAQs and structured pages and publishes them, and CiteForge works to get you cited in sources AI already trusts. Create, at $350 a month per brand, produces 50 pages a month and watches 30 prompts; Dominate, at $695, doubles output to 100 pages and adds citation building and publishing to WordPress, Webflow and Wix.

What you give up: each additional brand is priced as its own plan. Only ChatGPT, AI Overviews and AI Mode are named as tracked, Create covers one country and language, and keyword research and technical audits are not described. The trial runs 14 days with every module on and no card.

Scrunch

Best for agent-readable pages and AI bot traffic insight.

Scrunch homepage

Scrunch’s GEO case rests on how AI agents read your site rather than on writing for it. On Enterprise, AXP serves compressed, machine-readable versions of your pages to agents while the human site stays unchanged, and its AI traffic feed flags pages AI crawlers fail to reach. Core, at $250 a month, adds five site audits a month and a breakdown of which sources AI answers lean on.

Where it falls short: AXP, Claude, Gemini and AI Mode all sit on the custom-priced Enterprise tier, so Core buyers get the diagnosis without the agent-facing pages. Content generation is basic and marked coming soon, which leaves the writing to another tool, and its trial requires a card.

Passionfruit

Best for having AI search and SEO run for you as a service.

Passionfruit homepage

Passionfruit is here for teams that want GEO done for them rather than a tool to run. It is a managed SEO and AEO agency: in-house experts work with its own technology, which analyses more than 100 signals per URL, and every change is reviewed before implementation. Engagements begin with an exploratory call and an audit of the verticals you care about, and content creation is part of the work.

What you give up: there are no published prices, and no trial or self-serve product is listed, so it cannot be costed against the tools above, and which AI engines it tracks is agreed per engagement. Handing the work to an agency also means less direct control over what gets published.

What would change our verdict

  • A vendor publishing the refresh cadence or prompt allowances we currently cannot score.
  • Any of these tools adding per-claim citation back to documents you supply, which would change how we separate them.
  • A price change or an acquisition, which in this category has been happening roughly quarterly.

Questions people ask

What is a GEO tool?

Software that helps a brand get cited in AI-generated answers: it tracks where the brand appears, and helps create or fix the content, and earn the mentions, that change that.

Is a GEO tool different from an AI visibility tool?

An AI visibility tool measures. A GEO tool should also help you act on what it measures. Several products here do both; the dedicated trackers are compared on our AI visibility tools list.

Do GEO tools generate content?

Many now do. Veritas, GEOforge, Writesonic, Frase and Profound all create or rewrite content. The question worth asking is what the content is built from, because unsourced claims are the least likely to be cited.

How much do GEO tools cost?

On pricing pages read 11 September 2026, from free (AthenaHQ Essential) to $695 a month per brand (GEOforge Dominate) at self-serve prices, with enterprise tiers priced on request. Veritas prices per workspace, with users included: AI visibility starts on Starter at $16 a month for 5 prompts, and Growth tracks 10 prompts for $78.

Each tool’s full review

Every feature, price, pro and con for each tool, each fact linked to the vendor page it came from, is on that tool’s own review page.

What we compared on5 questions that separate these tools
  • Measure. Prompt tracking across the engines your buyers use, with share of voice against named competitors.
  • Produce. Content built to be cited: structured, specific and sourced, rather than more prose on the same topic.
  • Ground. Whether generated claims trace back to your own material. The research that defined GEO found that adding citations, quotations and statistics made content more visible in AI answers; a tool that invents claims works against that.
  • Earn. Help with the off-site citations and mentions that answer engines draw on.
  • Price shape. Per brand, per seat, per credit or per workspace. The shape decides the bill more than the headline number.
What happens after a tool finds a gapWhich tools only report, which suggest fixes, and which write them

What happens after a tool finds a gap

This decides more than the engine list does. A tracker tells you where you are missing; whether it also writes the fix decides how much work stays with your team.

Drafts and publishes content
Frase, GEOforge, Passionfruit, Profound, Veritas (ours), Writesonic
Recommends fixes
AthenaHQ, Scrunch

Placed by what each product does on any plan, as its own pages describe it. The capability may need a higher plan than the cheapest one; each full review says which. Not described means we found no description either way.

How the scores are calculatedThe arithmetic behind each score
ToolWeighted scoreCriteria scoredStrongest criterion
Frase767 of 8Refresh frequency
Profound735 of 8Refresh frequency
Writesonic705 of 8What happens after a gap
Veritas
Our product
668 of 8What happens after a gap
AthenaHQ575 of 8Team and data access
GEOforge515 of 8What happens after a gap
Scrunch516 of 8Team and data access

Not ranked, for want of published detail

Passionfruit could be scored on fewer than 5 of the 8 criteria. A total built on two or three flattering criteria says more about the reweighting than about the product, so we leave it out of the ranking and let its review speak instead.

Eight rules, each applied to the published facts in the reviews and weighted to a total out of 100. The rules and weights are set out in our methodology.

How we researched this pageMethod and the update log

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The scores and cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 5 October 2026Updated: Veritas Starter now includes AI visibility, tracking 5 prompts across the same four engines, so AI visibility is on every Veritas plan. Earlier versions said it started on Growth.
  2. 29 September 2026Updated the Scrunch figures on this page after re-reading Scrunch’s own pages.
  3. 29 September 2026Updated the Profound figures on this page after re-reading Profound’s own pages.
  4. 29 September 2026Updated: Profound has no self-serve plan for brands, and Scrunch Core tracks four engines from $250 a month with AXP on Enterprise and a trial that needs a card.
  5. 25 September 2026Veritas pricing updated: Starter added at the entry, and the plans above it renamed Growth and Business and repriced. Marketing Suite was retired on 25 September 2026; its LinkedIn and scheduled publishing moved into Business, and its Local SEO into Growth and Business. Competitor figures were not re-checked.
  6. 22 September 2026Updated: Veritas no longer tracks Claude, so it tracks four AI engines: ChatGPT, Perplexity, Gemini and Google AI Overviews. Its engine count, coverage and score changed to match, which can move its place in a ranked list.
  7. 15 September 2026Updated the Frase figures on this page after re-reading Frase’s own pages.
  8. 15 September 2026Rebuilt verdict first: a short verdict with calculated figures, an engine-by-engine coverage grid and yearly cost charts, with full reviews, specs and method folded below. The intro was shortened; no facts were removed.
  9. 12 September 2026Rebuilt as a full review from each vendor’s product pages, documentation and announcements, not only pricing pages, with pros and cons, recent changes, a method section and this log. Added a full review of every tool. Corrected: Profound Agents create content.
  10. 11 September 2026Published.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

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