Best of · researched 15 September 2026
By Advik Jain, Co-founder & CEO, Optivus Technologies · Published 11 September 2026 · Updated 15 September 2026
A GEO tool helps you become a source AI answers cite: it finds where you are missing, then helps produce or earn the fix. We reviewed eight and list them in the order our published scoring rules put them, with Veritas, our product, scored by the same rules.
Decide first who does the work. Some tools here draft and publish content, some earn third-party citations, and one is a managed service that does it for you.
Ordered by the score our published rules calculate. Veritas is ours, is scored by the same rules, and sits where they put it.
| Tool | Best for | From | Engines | Score |
|---|---|---|---|---|
| Frase | SERP-led briefs and drafting with AI tracking attached | $49/mo | At least 1 of 7 | 74 |
| Writesonic | Teams that want prioritised fixes, rewrites and outreach | $79/mo | 3 of 7 | 70 |
| VeritasOurs | Measuring, producing and grounding in one workspace | ₹20,000/mo | 5 of 7 | 68 |
| Scrunch | Broad engine coverage with agent-readable pages | $300/mo | 6 of 7 | 67 |
| AthenaHQ | Pay-per-response tracking with a citation engine | Free plan | 5 of 7 | 57 |
| GEOforge | B2B brands that want content production and citation building run as one programme | $350/mo | 3 of 7 | 51 |
| Profound | Deep measurement with agents, for enterprises | $99/mo | 1 of 7 | 48 |
| Passionfruit | Having AI search and SEO run for you as a service | Custom | At least 0 of 7 | Not ranked |
From is the cheapest published plan that tracks AI answers, with any add-on that tracking requires. Veritas bills in rupees, excluding GST; everything else is in US dollars as each vendor publishes it.
Grounded content, measured in the same place
Veritas tracks five AI engines, then drafts each page from your own documents with every knowledge-based claim cited to its source. It does not do citation outreach.
On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.
| Tool and plan | ChatGPT | Claude | Gemini | Perplexity | AI Overviews | AI Mode | Copilot |
|---|---|---|---|---|---|---|---|
Frase Starter | Included | Not on this plan | Not on this plan | Not on this plan | unclear | unclear | Not on this plan |
Writesonic Starter | Included | Not on this plan | Included | Not on this plan | Included | Not on this plan | Not on this plan |
VeritasOurs Content + SEO Premium | Included | Included | Included | Included | Included | Not on this plan | Not on this plan |
Scrunch Starter | Included | Included | Included | Included | Included | Included | Not on this plan |
AthenaHQ Essential (free) | Included | Not on this plan | Included | Included | Included | Not on this plan | Included |
GEOforge Create | Included | Not on this plan | Not on this plan | Not on this plan | Included | Included | Not on this plan |
Profound Starter | Included | Not on this plan | Not on this plan | Not on this plan | Not on this plan | Not on this plan | Not on this plan |
Passionfruit Managed engagement | unclear | unclear | unclear | unclear | unclear | unclear | unclear |
A tick is included. Add-on means an extra monthly fee. Pick means you choose a limited number of platforms. Unclear means the vendor’s wording does not say.
This decides more than the engine list does. A tracker tells you where you are missing; whether it also writes the fix decides how much work stays with your team.
Placed by what each product does on any plan, as its own pages describe it. The capability may need a higher plan than the cheapest one; each full review says which. Not described means we found no description either way.
The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.
| Tool | One marketer, one brand1 seat, 50 tracked prompts, 1 brand | Team of five, one brand5 seats, 100 tracked prompts, 1 brand | Agency, three brands10 seats, 300 tracked prompts, 3 brands |
|---|---|---|---|
| Frase | $588lowest | $2,244lowest | $5,328lowest |
| Profound | $1,188 | No published fit1 | No published fit1 |
| Scrunch | $3,600 | $4,200 | $5,700 |
| VeritasOurs | $3,780 | No published fit1 | No published fit1 |
| AthenaHQ | No published plan fits any of these setups2 | ||
| GEOforge | No published fit1 | No published fit1 | No published fit1 |
| Passionfruit | No published plan fits any of these setups3 | ||
| Writesonic | No published plan fits any of these setups4 | ||
Bars share one scale across the whole table, so cost growth shows as well as rank. A figure far above the rest is marked off scale.
Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded. Indian rupee figures are converted at 95.2 INR to the US dollar, a rate we maintain by hand and review periodically. It is an approximation, not a live rate, and Veritas bills in rupees.
Veritas’s price includes keyword research, site audits and cited drafting, not only tracking.Start a 7-day trialSee pricing
Best for sERP-led briefs and drafting with AI tracking attached.
The most complete research-to-publish loop among content optimisers, at a low entry price.
Article generation is capped at 10, 40 or 100 a month by plan.
Best for teams that want prioritised fixes, rewrites and outreach.
Measurement, prioritised fixes, page rewrites and outreach in one product.
Starter to Growth track three platforms; the full ten are Enterprise-only.
Best for measuring, producing and grounding in one workspace.
Every knowledge-based claim in a draft opens the passage it came from, so review is a check rather than a rewrite.
AI answers are re-checked every two weeks, with on-demand checks in between. Several dedicated trackers refresh daily.
Best for broad engine coverage with agent-readable pages.
Seven engines on every plan, the broadest coverage at a self-serve price.
The entry price is $300 a month, or $250 billed annually.
Best for pay-per-response tracking with a citation engine.
A free plan, so tracking can start before a budget conversation.
Usage is metered in credits, where one credit is one AI response.
Best for b2B brands that want content production and citation building run as one programme.
Content production is included at volume: 50 or 100 pages a month by plan.
Pricing is per brand, so several brands multiply the bill.
Best for deep measurement with agents, for enterprises.
The deepest measurement of any dedicated tracker compared here, including real prompt volume data.
The $99 Starter plan tracks ChatGPT only, with 50 prompts and one seat.
Best for having AI search and SEO run for you as a service.
The work is done for you, which suits teams without SEO or content capacity.
No published prices; everything is quoted after a call and audit.
Software that helps a brand get cited in AI-generated answers: it tracks where the brand appears, and helps create or fix the content, and earn the mentions, that change that.
An AI visibility tool measures. A GEO tool should also help you act on what it measures. Several products here do both; the dedicated trackers are compared on our AI visibility tools list.
Many now do. Veritas, GEOforge, Writesonic, Frase and Profound all create or rewrite content. The question worth asking is what the content is built from, because unsourced claims are the least likely to be cited.
On pricing pages read 11 September 2026, from free (AthenaHQ Essential) to $695 a month per brand (GEOforge Dominate) at self-serve prices, with enterprise tiers priced on request. Veritas prices per workspace in INR; see the pricing page.
Every feature, price, pro and con, each fact linked to the vendor page it came from.
Best for: SERP-led briefs and drafting with AI tracking attached
Research, brief, draft, optimise for Google and for AI citation, and publish, with AI visibility from the $49 Starter plan and monthly article caps of 10, 40 or 100.
Frase began as a SERP research and brief tool and now covers the loop from research to publishing: topic clusters, an AI agent that drafts with your brand in context, brand voice, content optimisation for Google, GEO optimisation for AI citation, site audits, backlinks with drafted outreach, Content Guard for ranking decay, and its own FraseCMS.
AI visibility tracking covers ChatGPT, Perplexity, Claude, Gemini and Google AI across its plans, widening as the price rises. It publishes to WordPress, Webflow, Sanity and Wix, and connects to Claude and Cursor through MCP and a CLI.
Trial: 7 days, no credit card. source, 11 Sept 2026
Not the right fit for: Teams that need every claim traced to their own documents, or high monthly volume without article caps.
frase.ioBest for: Teams that want prioritised fixes, rewrites and outreach
An Action Center ranks opportunities by citation impact, an agent rewrites pages for GEO, a technical audit reads AI bot visits and outreach is drafted to sites citing competitors. Self-serve plans track three platforms from $79 a month.
Writesonic began as an AI writer and now presents itself as a generative engine optimisation platform. It tracks AI visibility, ranks opportunities in an Action Center by visibility and citation impact, and uses an AI agent to rewrite pages for GEO with FAQ blocks and comparison tables.
It also audits robots.txt, schema, indexing and broken pages from AI bot visits, surfaces the Reddit threads, YouTube videos and listicles citing competitors with drafted outreach, and connects to Google Analytics, Search Console, Looker Studio, WordPress, an API and MCP. It says more than 10,000 marketing teams use it.
Trial: Free trial, no credit card. source, 11 Sept 2026
Not the right fit for: Teams of more than three, or anyone who needs Perplexity or Claude tracked without an enterprise contract.
writesonic.comBest for: Measuring, producing and grounding in one workspace
Tracks five engines, then drafts the page that closes each gap from a knowledge graph of your own documents, with a citation on every claim and a live content score. Keyword research, site audits and backlinks sit in the same workspace. It does not do citation outreach for you.
Veritas is an AI content and SEO platform built by Optivus Technologies. It organises a company’s own documents into a knowledge graph and drafts marketing content from it, attaching a numbered citation to every knowledge-based claim that opens the passage it came from. Claims it cannot trace to your material are left out rather than filled in.
Around the editor it bundles keyword research and gap analysis, competitor and SERP analysis, a live content score, site audits, backlinks, Google Analytics with Search Console, and AI visibility tracking across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Plans are priced per workspace in INR with users included.
Trial: 7 days on one SEO domain; nothing is charged until it ends. source, 12 Sept 2026
Not the right fit for: Solo writers, teams that need market-wide historical SEO data or an API, and anyone who needs AI answers re-checked daily.
See Veritas pricingBest for: Broad engine coverage with agent-readable pages
Seven engines on every plan, page audits and personas, plus AXP, which serves machine-readable pages to AI agents. From $300 a month, with a card-free trial of 7 days.
Scrunch is an AI visibility platform for brands and agencies. It tracks performance for prompts, topics and entities with citations, competitors and rankings, benchmarked by persona, topic and geography, across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta on every plan.
Beyond monitoring it shows how AI bots crawl your site in a real-time feed, flags pages AI bots cannot crawl, analyses the sources AI relies on, and offers AXP, an agent experience platform that serves compressed, machine-readable versions of pages to AI agents while leaving the human site unchanged. It says more than 500 companies and agencies use it.
Trial: Trial of 7 days on Starter, no card required. source, 11 Sept 2026
Not the right fit for: Teams on a tight budget, or teams that want content drafted in the same tool.
scrunch.comBest for: Pay-per-response tracking with a citation engine
Free to start, then $295 a month for 3,600 credits across 11 models, with a recommendation engine, a citation engine for link building, a content optimisation agent and API access as an add-on.
AthenaHQ tracks brand visibility across 11+ AI models with sentiment analysis, real-time brand mention alerts and hallucination detection, and pairs it with a recommendation engine that suggests on-page and off-page actions.
Its Athena Citation Engine analyses citation sources for link building, a content optimisation agent and AI-friendly templates help produce content, and a Shopify integration ties AEO content to revenue. It integrates with GA4, Search Console, Webflow, Framer, Tableau, Power BI and Looker, with API access as a paid add-on.
Trial: Free Essential plan. source, 11 Sept 2026
Not the right fit for: Teams that want predictable flat pricing or SEO tooling in the same product.
athenahq.aiBest for: B2B brands that want content production and citation building run as one programme
Priced per brand in USD. Create at $350 a month includes 50 pages of content and 30 tracked prompts; Dominate at $695 adds CiteForge citation building and CMS publishing to WordPress, Webflow and Wix. Trial of 14 days, no card.
GEOforge runs generative engine optimisation as a four-part loop. BaseForge ingests your proprietary knowledge, SignalForge monitors how AI models mention you, ContentForge generates articles, FAQs and structured pages and publishes them to your CMS, and CiteForge finds the sources AI already trusts and works to get you cited there.
It is priced per brand, with a monthly volume of content production included and citation building on its Dominate plan. Its homepage lists ChatGPT, Google AI Overviews and Google AI Mode as the engines it monitors.
Trial: 14 days, full platform, no credit card. source, 11 Sept 2026
Not the right fit for: Teams managing several brands on one budget, or needing Perplexity and Claude tracked.
getgeoforge.comBest for: Deep measurement with agents, for enterprises
The most funded dedicated platform in the category, with prompt volume data, crawler analytics and Agents that draft, refresh and publish content. From $99 a month for ChatGPT only, $399 for three engines, and up to nine on Enterprise.
Profound is a dedicated answer engine optimisation platform built for large brands. Its core modules are Answer Engine Insights for how brands appear in AI conversations, Prompt Volumes for what people actually ask AI systems, and Agent Analytics for how AI crawlers read your site, across engines including ChatGPT, Perplexity, Gemini, Claude, Grok, Microsoft Copilot, DeepSeek and Google AI Overviews.
It has added execution on top of measurement. Profound Agents create net-new content, refresh declining pages and generate FAQs using your brand kit, knowledge base, Answer Engine Insights and prompt data, with human approval before anything is published through a CMS integration. Profound raised a $96 million Series C at a $1 billion valuation in February 2026.
Trial: “Try for free” offered on Growth; none listed on Starter. source, 11 Sept 2026
Not the right fit for: Small teams tracking more than ChatGPT on a budget, or anyone who needs a full SEO toolkit alongside.
tryprofound.comBest for: Having AI search and SEO run for you as a service
An AI-native managed SEO and AEO agency rather than a self-serve tool, combining its own technology with in-house experts. Pricing is set after an exploratory call and audit.
Passionfruit describes itself as an AI-native managed SEO and AEO agency. It combines its own technology with in-house experts to deliver end-to-end execution, rather than selling a tool your team operates.
Engagements start with an exploratory call and a personalised audit, and pricing is set per engagement. It reports analysing more than 100 signals per URL with expert review before implementation.
Trial: None listed on the pricing page. source, 11 Sept 2026
Not the right fit for: Teams that want to operate a tool themselves or need published pricing.
getpassionfruit.com| Tool | Weighted score | Criteria scored | Strongest criterion |
|---|---|---|---|
| Frase | 74 | 7 of 8 | Refresh frequency |
| Writesonic | 70 | 5 of 8 | What happens after a gap |
| Veritas Our product | 68 | 8 of 8 | What happens after a gap |
| Scrunch | 67 | 6 of 8 | Engine coverage at the entry price |
| AthenaHQ | 57 | 5 of 8 | Team and data access |
| GEOforge | 51 | 5 of 8 | What happens after a gap |
| Profound | 48 | 6 of 8 | What happens after a gap |
Passionfruit could be scored on fewer than 5 of the 8 criteria. A total built on two or three flattering criteria says more about the reweighting than about the product, so we leave these out of the ranking and let the reviews speak instead.
Eight rules, each applied to the published facts in the reviews and weighted to a total out of 100. The rules and weights are set out in our methodology.
Where a figure below is missing, the charts say so rather than estimate it.
Every fact about a tool other than Veritas comes from that vendor’s own pricing page, product pages, documentation or announcements. Each one is linked where it appears, with the date we read it.
We build Veritas and use it every day. We have not run paid accounts of every other tool on this page, so we describe what each vendor publishes rather than scores from tests we did not run. Where a capability was not described on a vendor’s pages, the table says exactly that, which is not the same as saying the product lacks it.
G2, Capterra and TrustRadius blocked our automated reads, so any rating shown is the figure the vendor publishes about itself, labelled as such.
Prices and plans change. We re-read every vendor page at least every 90 days and record what changed in the update log below.
The scores and cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.
Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.
How this page was made. Veritas is our product. This page was written with AI assistance and checked against the vendor pages linked beside each fact, on the dates shown. Scores and costs are calculated by our published rules.
7 days on one domain. Nothing is charged until the trial ends.
