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Profound review

By Advik Jain, Co-founder & CEO · 12 Oct 2026

Enterprise AI visibility analytics with real prompt volume data, plus Agents that turn findings into content.

Profound homepage
Profound homepage, 29 September 2026
Profound pricing page with its plans and prices
Profound pricing page, 29 September 2026

The verdict

Choose Profound if you are

Enterprise brands that want the deepest AI answer analytics and an agent layer to act on it.

Look elsewhere if you are

Small teams that want ongoing multi-engine tracking at a published price, or anyone who needs a full SEO toolkit alongside.

AI tracking from
Custom
AI engines on the Trial
3 of 7
Refresh
Daily

Profound

Answer engine optimization platform

Profound is a dedicated answer engine optimisation platform built for large brands. Its core modules are Answer Engine Insights for how brands appear in AI conversations, Prompt Volumes for what people actually ask AI systems, and Agent Analytics for how AI crawlers read your site, across up to nine engines, including ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, DeepSeek, Google AI Mode and Google AI Overviews.

What Profound does beyond tracking

Past measurement, most of Profound’s product is about acting on what the tracking finds. Agents draft net-new pages, refresh pages that are losing ground and write AEO FAQs, working from your brand kit, knowledge base and prompt data, and nothing goes live until a person approves it and the CMS integration publishes it. Agent Analytics logs how crawlers from ChatGPT, Gemini, Claude, Perplexity and others read your site, and a Shopping module covers product discovery in AI answers.

Classic SEO is not part of the offer. Its product pages describe no keyword research, no backlink data and no technical site audit, and its rank tracking covers AI answers only, so a separate SEO suite is still needed. Agents also run on credits: the Trial carries a small allowance and Enterprise credit packages are priced privately. Enterprise brings SSO, SOC 2, an API and unlimited seats.

AI answer tracking

A brand now has two ways in: a free trial of 7 days or custom Enterprise. The trial runs 50 prompts daily across ChatGPT, Gemini and Google AI Overviews, but those prompts are fixed and cannot be edited. Enterprise tracks tailored prompts daily across up to nine engines, adding Perplexity, Claude, Copilot, AI Mode, DeepSeek and Exa Search, with no published prompt count or price.

Prompt Volumes sets it apart, reporting what people actually ask AI systems instead of prompts generated from keywords. Agencies have their own route: Agency Growth at $99 a month includes 10 pitch workspaces a month, and each client workspace costs $399 a month for 100 prompts on ChatGPT, Perplexity and Google AI Overviews.

Pros

  • Prompt Volumes reports what people actually ask AI systems, beside tracking across up to nine engines.
  • Agents close the loop from finding to draft, with approval steps before publishing.
  • Enterprise controls on the top plan: SSO, SOC 2, an API and unlimited seats.

Cons

  • Brands have no self-serve paid plan: after the free trial of 7 days, tracking is Enterprise at a custom price.
  • The Trial covers three engines and 50 fixed prompts that cannot be edited.
  • Keyword research, backlinks and technical site audits are not described on its product pages.
  • Agents run on credits; the Trial has limited credits and Enterprise credit packages are custom.

Pricing

  • Enterprise
    tailored prompts, daily; up to 9 answer engines; unlimited seats; SSO, SOC 2 and API
    Custom
  • Trial
    trial of 7 days; 50 prompts run daily; ChatGPT, Gemini and Google AI Overviews; limited AI Marketer credits; unlimited seats
    Free
  • Agency Growth
    agencies only; 10 pitch workspaces a month; client workspaces $399/mo each (100 prompts, 3 engines); 5 agency seats
    $99/mo

Trial: free trial of 7 days: 50 prompts run daily across ChatGPT, Gemini and Google AI Overviews; prompts cannot be customised.

Recent changes

  • Raised a $180 million Series D at a $1.8 billion valuation, announced 15 September 2026.
  • Dropped the $99 Starter and $399 Growth brand plans; brands now get a free Trial or custom Enterprise, and $99 Agency Growth is for agencies only.
  • Raised a $96 million Series C at a $1 billion valuation, announced 24 February 2026.

Ratings, as the vendor states them

  • Profound’s own comparison page describes it as #1 on G2 for AEO with 300+ reviews.

Not the right fit for: Small teams that want ongoing multi-engine tracking at a published price, or anyone who needs a full SEO toolkit alongside.

tryprofound.com
Engine by engine, and what tracking costs a yearWhich engines Profound covers on its tracking plan, and the yearly cost for four team sizes

Which AI engines Profound tracks

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
Profound
Trial
IncludedNot on this planIncludedNot on this planIncludedNot on this planNot on this plan

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

What each plan includesThe plan behind each row, and what changes on higher plans
  • Profound, Trial. The free trial of 7 days tracks ChatGPT, Gemini and Google AI Overviews. Enterprise tracks up to nine engines, including Perplexity, Claude, Copilot and AI Mode.

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
ProfoundNo published plan fits any of these setups1
  1. 1Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.
How each figure was worked outPlan, seats and add-ons behind every number

Getting started

  • Profound: Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.

One marketer, one brand

  • Profound: Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.

Team of five, one brand

  • Profound: Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.

Agency, three brands

  • Profound: Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.

Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded.

Profound, compared

Every page where we set Profound against other tools, each written for that decision.

Questions people ask about Profound

What are the alternatives to Profound?

Our Profound alternatives page compares Veritas, Otterly.AI, Scrunch, AthenaHQ, Semrush, Writesonic, Frase, each against Profound on price, features and fit.

Does Profound have a free trial?

Free trial of 7 days: 50 prompts run daily across ChatGPT, Gemini and Google AI Overviews; prompts cannot be customised, according to its pricing page.

Which AI engines does Profound track?

ChatGPT, Gemini and Google AI Overviews on the Trial; up to 9 on Enterprise, from ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search; ChatGPT, Perplexity and Google AI Overviews on Agency Growth workspaces.

How we researched this reviewMethod, what the vendor does not publish, and the update log

What each vendor does not publish

Where a figure below is missing, the charts say so rather than estimate it.

Profound
  • Profound does not say whether its free trial needs a card.
  • Profound does not publish Enterprise prices, prompt allowances or credit amounts.

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 12 October 2026Published.

Sources

The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

Compare it with a tool that cites its sources.

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