Profound vs Otterly.AI
By Advik Jain, Co-founder & CEO · Updated 29 Sept 2026
Profound and Otterly.AI both track how AI answers mention your brand, for different buyers. Profound is an enterprise platform with prompt demand data and agents that act on it. Otterly.AI is low-cost daily monitoring open to the whole team.
The verdict
For most teams on a budget, Otterly.AI is the better buy: published prices, more engines on paid self-serve plans and an API. Profound is for enterprise programmes that want prompt demand data and agents that turn findings into content.
Choose Profound if
You run AI search as an enterprise programme and want agents to draft and publish from the findings.
Choose Otterly.AI if
You want daily tracking of more engines at a published price, with unlimited team members and API access.
How to choose between Profound and Otterly.AI
These two sit at opposite ends of the AI tracking market, and the first question is whether you need a published price. Otterly.AI lists four plans, starting at $29 a month for 15 prompts. Profound gives brands a free trial of 7 days and then moves them to Enterprise at a custom price, so a budget holder cannot compare the two on cost until Profound sends a quote.
Pick Otterly.AI if the job is watching answers every day with the whole team looking. Every plan checks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily, with no limit on team members, and Standard at $189 raises the allowance to 100 prompts and opens API and MCP access. Claude, Gemini and AI Mode are paid extras; Claude alone adds $109 a month on Standard.
Pick Profound if the job is acting on what the tracking finds, at enterprise scale. Prompt Volumes gives estimates of the questions people put to AI systems instead of building prompts from keywords, and its Agents write new pages, refresh declining ones and produce FAQs using your brand kit, with human approval before anything reaches your CMS. Enterprise covers up to nine engines with SSO, SOC 2 and an API. The trial is narrower: 50 fixed prompts on three engines, and you cannot edit them.
Agencies have a third route. Profound’s Agency Growth plan costs $99 a month for five agency seats and ten pitch workspaces, and each client workspace is $399 a month for 100 prompts on three engines. Otterly.AI Premium tracks 400 prompts for $489 a month, open to as many colleagues as need it.
A sensible order is to run Profound’s trial first and see whether its prompt demand data would change what you publish, with Otterly.AI Standard priced as the fallback. If the Enterprise quote runs to several times Otterly.AI’s $2,268 a year for 100 prompts, that difference is what you would be paying for Agents and demand data.
Feature by feature
What each tool does today, on the plans named in each row. Not described means the vendor’s pages do not mention it, which is not the same as the product lacking it.
Otterly.AI covers more engines on a published plan and opens its API from Standard; Profound’s advantages are demand data, agents that draft and publish, and enterprise security.
| Feature | Profound | Otterly.AI |
|---|---|---|
| Tracking | ||
| How often answers are re-checked | Daily | Daily |
| Tracked prompts | 50 on Trial; Enterprise custom | 15, 100 or 400 prompts |
| Prompt demand data | Prompt Volumes | AI Prompt Research |
| AI crawler analytics | Agent Analytics | Agent Analytics |
| Team members | Unlimited | Unlimited |
| API or MCP access | API, Enterprise only | Standard and up |
| Fixing the gaps | ||
| Drafts and refreshes content, with approvals | Agents | Not described |
| Publishes to a CMS | Yes | Not described |
| Buying | ||
| Starting price for AI tracking | Custom | $29/mo |
| Free trial | Free, 7 days | Terms not stated |
| Enterprise security | SSO and SOC 2, Enterprise | GDPR and SSO |
What some rows meanThe plan or limit behind a cell, where it needs saying
- Tracked prompts. Profound: Trial, or custom on Enterprise. Otterly.AI: Lite, Standard or Premium.
- Prompt demand data. Profound estimates what people actually ask AI systems. Otterly.AI uncovers the prompts, topics and intent patterns in a category.
- Team members. Profound includes unlimited seats on Trial and Enterprise.
- Drafts and refreshes content, with approvals. Otterly.AI describes content audits, briefs and GEO recommendations rather than full drafts. Profound Agents run on credits: limited on the Trial, custom on Enterprise.
- Starting price for AI tracking. The cheapest published plan that tracks AI answers: none for Profound, Lite for Otterly.AI.
- Enterprise security. Otterly.AI’s SOC 2 and ISO 27001 references apply to its data centres, not to Otterly.AI itself.
Want tracking and cited drafting in one tool?
Veritas, which we build, tracks four AI engines and drafts from your own documents with every knowledge-based claim cited. It re-checks every two weeks and has no API, so try it on your own site before deciding.
AI answer tracking
Both tools re-check answers daily, so the difference is coverage and price. Otterly.AI’s Lite plan follows 15 prompts across ChatGPT, AI Overviews, Perplexity and Copilot for $29 a month, Standard 100 prompts for $189 and Premium 400 for $489, with Claude, Gemini and AI Mode sold as add-ons. Profound’s trial runs 50 fixed prompts on ChatGPT, Gemini and AI Overviews, and Enterprise extends to nine engines at a price it does not publish.
Over a year, Otterly.AI costs $348 for one person tracking 10 prompts, $2,268 for five people sharing 100 prompts and $5,868 for an agency covering 300 prompts across three brands. Profound cannot be priced for any of those setups without a quote, which is why the cost chart below shows no figure for it.
Veritas is not part of this comparison, but its prices are published if you want to weigh it too.Start a 7-day trialSee pricing
Engine by engine, and what tracking costs a yearWhich engines each tool covers on its tracking plan, and the yearly cost for four team sizes
Which engines each tool covers
On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.
| Tool and plan | ChatGPT | Claude | Gemini | Perplexity | AI Overviews | AI Mode | Copilot |
|---|---|---|---|---|---|---|---|
Profound Trial | Included | Not on this plan | Included | Not on this plan | Included | Not on this plan | Not on this plan |
Otterly.AI Lite | Included | add-on | add-on | Included | Included | add-on | Included |
A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.
The plan behind each row, and what changes on higher plans, are on each tool’s review: Profound, Otterly.AI.
What a year costs
The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.
| Tool | Getting started1 seat, 10 tracked prompts, 1 brand | One marketer, one brand1 seat, 50 tracked prompts, 1 brand | Team of five, one brand5 seats, 100 tracked prompts, 1 brand | Agency, three brands10 seats, 300 tracked prompts, 3 brands |
|---|---|---|---|---|
| Otterly.AI | $348lowest | $2,268lowest | $2,268lowest | $5,868lowestoff scale |
| Profound | No published plan fits any of these setups1 | |||
- 1Brands get a free trial of 7 days, then custom Enterprise pricing, so there is no published price to compare.
Bars share one scale across the whole table, so cost growth shows as well as rank. A figure far above the rest is marked off scale.
The plan, seats and add-ons behind every figure are worked through on each tool’s review: Otterly.AI, Profound.
What would change our verdict
- Profound publishing Enterprise prompt allowances, which would let us compare cost per prompt.
- Profound bringing back a self-serve paid plan, which is the gap Otterly exploits.
- Otterly moving from briefs into drafting, which would remove Profound’s execution advantage.
Questions people ask
Which is better, Profound or Otterly.AI?
For enterprise AI search programmes that want prompt volume data and agents that act on it, Profound. For teams that want affordable daily monitoring with unlimited access and an API, Otterly.AI. The deciding questions are usually budget and whether you need the tool to create content.
Which is cheaper?
Otterly.AI, on prices read in September 2026: $29 to start and $189 for 100 prompts, while Profound is custom after its trial.
Which tracks more AI engines?
On self-serve plans, Otterly.AI: four engines on every plan with three more as add-ons, while Profound’s Trial has three. On Enterprise, Profound lists up to nine.
Does either create content?
Profound does, through Agents that draft, refresh and publish with approvals. Otterly.AI audits content and writes briefs and recommendations rather than full articles.
Each tool’s full review
Every feature, price, pro and con for each tool, each fact linked to the vendor page it came from, is on that tool’s own review page.
- Profound reviewAnswer engine optimization platform
- Otterly.AI reviewAI search monitoring
How the scores are calculatedThe arithmetic behind each score
| Tool | Weighted score | Criteria scored | Strongest criterion |
|---|---|---|---|
| Profound | 73 | 5 of 8 | Refresh frequency |
| Otterly.AI | 70 | 7 of 8 | Refresh frequency |
Eight rules, each applied to the published facts in the reviews and weighted to a total out of 100. The rules and weights are set out in our methodology.
How we researched this pageMethod and the update log
How we researched this page
Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.
The scores and cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.
Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.
Update log
- 29 September 2026Updated the Profound figures on this page after re-reading Profound’s own pages.
- 29 September 2026Updated: Profound dropped its $99 Starter and $399 Growth plans for brands, so prices, seats and engines now set Otterly.AI’s published plans against a free trial of 7 days and custom Enterprise pricing.
- 25 September 2026Veritas pricing updated: Starter added at the entry, and the plans above it renamed Growth and Business and repriced. Marketing Suite was retired on 25 September 2026; its LinkedIn and scheduled publishing moved into Business, and its Local SEO into Growth and Business. Competitor figures were not re-checked.
- 15 September 2026Rebuilt verdict first: a short verdict with calculated figures, an engine-by-engine coverage grid and yearly cost charts, with full reviews, specs and method folded below. The intro was shortened; no facts were removed.
- 12 September 2026Published.
Sources
The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.
- Profound: Agents · Homepage · Pricing · Profound raises 96m series c · Profound raises usd180m series d at… · Profound Vs Otterly
- Otterly.AI: Cool vendor in the 2025 gartner… · Homepage · Pricing · Security
How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.
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