Alternatives · researched 15 September 2026
By Advik Jain, Co-founder & CEO, Optivus Technologies · Published 11 September 2026 · Updated 15 September 2026
Frase is a capable low-cost content tool, so teams that leave usually want something specific it lacks. We list the alternatives in the order our published scoring rules put them, with Veritas, our product, scored by the same rules.
Stay on Frase if its article caps and seats suit you: no tool here starts cheaper. Move when you need more drafting volume, a bigger team, or claims traced to your own documents.
Ordered by the score our published rules calculate, with Frase included for reference. Veritas is ours, is scored by the same rules, and sits where they put it.
| Tool | Best for | From | Engines | Score |
|---|---|---|---|---|
| Frase The tool you are comparing against | Writers and small content teams who want research, drafting, optimisation and publishing in one low-cost tool. | $49/mo | At least 1 of 7 | 76 |
| Writesonic | Single-brand teams that want GEO fixes handled for them | $79/mo | 3 of 7 | 70 |
| Semrush | Teams that have outgrown Frase and need real research depth | $199/mo | At least 5 of 7 | 69 |
| VeritasOurs | Teams that need drafts cited to their own documents, with more than five users | ₹20,000/mo | 5 of 7 | 68 |
| Surfer | Writers who want the deepest content score and daily AI tracking | $82/mo, yearly | At least 3 of 7 | 62 |
| Jasper | Teams that care most about brand voice and governed content at scale | Custom | At least 0 of 7 | Not ranked |
From is the cheapest published plan that tracks AI answers, with any add-on that tracking requires. Veritas bills in rupees, excluding GST; everything else is in US dollars as each vendor publishes it.
Need drafts you can check claim by claim?
Veritas drafts from your own documents and cites every knowledge-based claim to the passage it came from, beside keyword research, site audits and AI visibility.
On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.
| Tool and plan | ChatGPT | Claude | Gemini | Perplexity | AI Overviews | AI Mode | Copilot |
|---|---|---|---|---|---|---|---|
Frase Starter | Included | Not on this plan | Not on this plan | Not on this plan | unclear | unclear | Not on this plan |
Writesonic Starter | Included | Not on this plan | Included | Not on this plan | Included | Not on this plan | Not on this plan |
Semrush Starter | Included | Included | Included | Included | Included | unclear | unclear |
VeritasOurs Content + SEO Premium | Included | Included | Included | Included | Included | Not on this plan | Not on this plan |
Surfer AI Search Analytics | Included | unclear | Included | unclear | Included | unclear | unclear |
Jasper Business (custom price) | unclear | unclear | unclear | unclear | unclear | unclear | unclear |
A tick is included. Add-on means an extra monthly fee. Pick means you choose a limited number of platforms. Unclear means the vendor’s wording does not say.
The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.
| Tool | One marketer, one brand1 seat, 50 tracked prompts, 1 brand | Team of five, one brand5 seats, 100 tracked prompts, 1 brand | Agency, three brands10 seats, 300 tracked prompts, 3 brands |
|---|---|---|---|
| Frase | $588lowest | $2,244lowest | $5,328lowest |
| Surfer | $984 | $3,588 | No published fit1 |
| Semrush | $2,388 | $5,748 | No published fit1 |
| VeritasOurs | $3,780 | No published fit1 | No published fit1 |
| Jasper | No published plan fits any of these setups2 | ||
| Writesonic | No published plan fits any of these setups3 | ||
Bars share one scale across the whole table, so cost growth shows as well as rank. A figure far above the rest is marked off scale.
Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded. Indian rupee figures are converted at 95.2 INR to the US dollar, a rate we maintain by hand and review periodically. It is an approximation, not a live rate, and Veritas bills in rupees.
Veritas includes five users on Content + SEO Premium and ten on Marketing Suite in the workspace price.Start a 7-day trialSee pricing
Best for teams that have outgrown Frase and need real research depth.
The deepest historical keyword and backlink data of any tool compared here.
Daily prompt tracking starts on the $199 Starter plan; the $139 SEO plan shows no tracked-prompt allowance.
Best for single-brand teams that want GEO fixes handled for them.
Measurement, prioritised fixes, page rewrites and outreach in one product.
Starter to Growth track three platforms; the full ten are Enterprise-only.
Best for teams that need drafts cited to their own documents, with more than five users.
Every knowledge-based claim in a draft opens the passage it came from, so review is a check rather than a rewrite.
AI answers are re-checked every two weeks, with on-demand checks in between. Several dedicated trackers refresh daily.
Best for writers who want the deepest content score and daily AI tracking.
The most widely used content score, now covering AI Search as well as SEO.
The $49 Discovery plan does not include AI visibility tracking.
Best for teams that care most about brand voice and governed content at scale.
The most mature brand voice and governance tooling of the writers compared here.
Pro is priced per seat, and additional users require the custom-priced Business plan.
Veritas does not cap articles; it meters chat conversations, which are unlimited on Marketing Suite. Surfer’s Peace of Mind plan lists unlimited documents at $299 a month billed yearly.
Surfer: research, write to a score and publish, now with AI tracking. Veritas covers the same steps but starts the draft from your own documents.
Surfer AI inserts links to your pages and to external sources as it writes. Jasper lists transparent sourcing on its Knowledge Base page. Veritas attaches a numbered citation to every knowledge-based claim, opening the passage in your documents it came from.
Every feature, price, pro and con, each fact linked to the vendor page it came from.
Best for: Teams that have outgrown Frase and need real research depth
If you have outgrown Frase’s research and need historical keyword and competitor data, Semrush is the incumbent suite, with content creation, a technical audit and AI visibility across five engines. Expect to pay for each extra user, and to start at $199 a month for AI search.
Semrush is an all-in-one search marketing platform covering keyword research, competitor analysis, backlinks, rank tracking, local search visibility, technical site audits, digital PR and content creation. Its keyword database holds over 27.3 billion keywords, by its own count, which is the depth most teams buy it for.
It has moved hard into AI search. Its Research and Track toolkits now include AI Visibility, Prompt Research and AI Brand Sentiment across ChatGPT, Perplexity, Gemini, Claude and AI Overviews. Adobe completed its acquisition of Semrush on 28 April 2026, and says customers can expect an expanded roadmap as the two integrate.
Trial: 7 days on SEO, Starter and Pro+; none listed on Advanced. source, 11 Sept 2026
Not the right fit for: Small teams that mainly need content and AI visibility and do not want to pay per user.
semrush.comBest for: Single-brand teams that want GEO fixes handled for them
Writesonic moves the emphasis from writing to AI search execution: prioritised fixes, page rewrites for GEO, a technical audit from AI bot visits and outreach to sites citing competitors, with a trial that needs no card. Self-serve plans track three platforms and cap users at three.
Writesonic began as an AI writer and now presents itself as a generative engine optimisation platform. It tracks AI visibility, ranks opportunities in an Action Center by visibility and citation impact, and uses an AI agent to rewrite pages for GEO with FAQ blocks and comparison tables.
It also audits robots.txt, schema, indexing and broken pages from AI bot visits, surfaces the Reddit threads, YouTube videos and listicles citing competitors with drafted outreach, and connects to Google Analytics, Search Console, Looker Studio, WordPress, an API and MCP. It says more than 10,000 marketing teams use it.
Trial: Free trial, no credit card. source, 11 Sept 2026
Not the right fit for: Teams of more than three, or anyone who needs Perplexity or Claude tracked without an enterprise contract.
writesonic.comBest for: Teams that need drafts cited to their own documents, with more than five users
Compared with Frase, Veritas has no article cap, metering chat conversations instead, and includes 3 to 10 users by plan. Its drafts come from a knowledge graph of your documents with a citation on every knowledge-based claim, and all five tracked engines arrive on Content + SEO Premium. Frase is cheaper to start, publishes to more CMSs and offers MCP access, which Veritas does not.
Veritas is an AI content and SEO platform built by Optivus Technologies. It organises a company’s own documents into a knowledge graph and drafts marketing content from it, attaching a numbered citation to every knowledge-based claim that opens the passage it came from. Claims it cannot trace to your material are left out rather than filled in.
Around the editor it bundles keyword research and gap analysis, competitor and SERP analysis, a live content score, site audits, backlinks, Google Analytics with Search Console, and AI visibility tracking across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Plans are priced per workspace in INR with users included.
Trial: 7 days on one SEO domain; nothing is charged until it ends. source, 12 Sept 2026
Not the right fit for: Solo writers, teams that need market-wide historical SEO data or an API, and anyone who needs AI answers re-checked daily.
See Veritas pricingBest for: Writers who want the deepest content score and daily AI tracking
Surfer is the closest like-for-like swap: a content editor with a unified SEO and AI Search score, AI drafting that links sources as it writes, and AI Tracker with daily refresh on Pro and above. Documents are generous and unlimited on Peace of Mind, but every published price is billed yearly and no trial is listed.
Surfer describes itself as an AI Visibility Platform. Its Content Editor scores drafts in real time with a unified score that shows SEO on one side and AI Search on the other, fixed with Auto-Optimize, and Surfer AI generates branded articles, inserting internal and external links to sources as it writes rather than afterwards.
AI Tracker, launched in June 2025, measures mentions, position, sentiment and cited sources across ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, refreshing daily on Pro and above and weekly on Standard. Content Audit, Topical Map, an API and, since August 2026, an MCP server round out the product.
Trial: None listed on the pricing page. source, 11 Sept 2026
Not the right fit for: Teams that want monthly billing, a trial first, or backlinks and technical audits in the same tool.
surferseo.comBest for: Teams that care most about brand voice and governed content at scale
Jasper is the better fit when brand governance matters more than search optimisation: brand voice, a Knowledge Base synced from Google Drive and SharePoint, and more than 100 agents. SEO and AEO features are on its custom-priced Business plan, and keyword research and audits are not described.
Jasper is an AI content platform for marketing teams, organised around more than 100 specialised agents, a brand voice system, Canvas for everyday work, Studio for building custom agents and Grid for automating content production at scale. It lists enterprise customers including Ulta Beauty, Morningstar, HarperCollins and Prudential.
Its Knowledge Base syncs product documents and brand material from Google Drive and SharePoint, and agents reference that knowledge while generating, which Jasper says reduces hallucinations and outdated claims. SEO, AEO and GEO features for monitoring citation rates sit on its Business plan, and Jasper MCP carries brand context into other AI tools.
Trial: 7 days on Pro. source, 11 Sept 2026
Not the right fit for: Teams that need SEO research, site audits and AI visibility tracking on a self-serve plan.
jasper.aiWhere a figure below is missing, the charts say so rather than estimate it.
Every fact about a tool other than Veritas comes from that vendor’s own pricing page, product pages, documentation or announcements. Each one is linked where it appears, with the date we read it.
We build Veritas and use it every day. We have not run paid accounts of every other tool on this page, so we describe what each vendor publishes rather than scores from tests we did not run. Where a capability was not described on a vendor’s pages, the table says exactly that, which is not the same as saying the product lacks it.
G2, Capterra and TrustRadius blocked our automated reads, so any rating shown is the figure the vendor publishes about itself, labelled as such.
Prices and plans change. We re-read every vendor page at least every 90 days and record what changed in the update log below.
The scores and cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.
Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.
How this page was made. Veritas is our product. This page was written with AI assistance and checked against the vendor pages linked beside each fact, on the dates shown. Scores and costs are calculated by our published rules.
7 days on one domain. Nothing is charged until the trial ends.
