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Frase review

By Priyanshi, CMO · 8 Oct 2026

Research, briefs, drafting and optimisation for Google and AI search, now with site audits, backlinks and its own CMS.

Frase homepage
Frase homepage, 29 September 2026
Frase pricing page with its plans and prices
Frase pricing page, 29 September 2026

The verdict

Choose Frase if you are

Writers and small content teams who want research, drafting, optimisation and publishing in one low-cost tool.

Look elsewhere if you are

Teams that need every claim traced to their own documents, or high monthly volume without article caps.

AI tracking from
$49/mo, Starter
AI engines on that plan
1 of 7 confirmed
Refresh
Daily

Frase

Content optimization and AI visibility

Frase began as a SERP research and brief tool and now covers the loop from research to publishing: topic clusters, an AI agent that drafts with your brand in context, brand voice, content optimisation for Google, GEO optimisation for AI citation, site audits, backlinks with drafted outreach, Content Guard for ranking decay, and its own FraseCMS.

What Frase covers from brief to publish

Frase’s plans are set by seats, domains and articles. Starter costs $49 a month for one seat, one domain and 10 generated articles; Professional at $129 gives three seats, five domains and 40 articles; Scale at $299 gives five seats, up to 10 domains and 100 articles, and extra seats on those two cost $29 a month each. Work begins with SERP research that becomes a brief, not with a keyword database, and finished pages go to WordPress, Webflow, Sanity, Wix or FraseCMS.

Its SEO coverage now reaches past the draft but stops short of a suite. Site Audit prioritises gaps, the backlink tool finds link gaps and drafts outreach, and Content Guard flags published pages whose rankings are decaying, which is the closest it comes to rank tracking. The agent writes with brand context, but nothing on its pages says each claim is cited back to your own files. MCP and a CLI connect it to Claude and Cursor, and a trial of 7 days needs no card.

AI answer tracking

Frase tracks AI answers on every plan, refreshed daily, but the engine list widens with price. Starter covers ChatGPT and what Frase calls “Google AI”, without saying whether that means AI Overviews, AI Mode or both. Professional adds Perplexity, and Claude and Gemini arrive only on Scale at $299 a month. GEO optimisation sits beside the tracker, tuning pages for AI citation.

Small setups stay cheap: one person on Starter pays $588 a year. Frase also publishes enough to price a ten-seat agency with three brands, which comes to $5,328 a year on Scale with five extra seats.

Pros

  • Research, drafting, optimisation and publishing in one tool from $49 a month.
  • Monitors decay on published pages, not just drafts in progress.
  • Integrations and MCP access suit teams already working in Claude or Cursor.

Cons

  • Article generation is capped at 10, 40 or 100 a month by plan.
  • Extra seats cost $29 a month each on Professional and Scale.
  • Claude and Gemini tracking are only on the $299 Scale plan.
  • Its homepage describes drafting with brand context; it does not describe per-claim citations to your own documents.

Pricing

  • Starter
    $39/mo billed yearly; 1 seat, 1 domain, 10 articles a month
    $49/mo
  • Professional
    $103/mo billed yearly; 3 seats, 5 domains, 40 articles a month
    $129/mo
  • Scale
    $239/mo billed yearly; 5 seats, up to 10 domains, 100 articles a month
    $299/mo
  • Enterprise
    Custom

Trial: 7 days, no credit card.

Recent changes

  • Frase now presents itself across SEO and AI search, listing AI visibility tracking, GEO optimisation, FraseCMS and MCP access beside its original research and brief tools.

Ratings, as the vendor states them

  • Frase states a rating of 4.8 out of 5 from 500+ reviews on G2 and Capterra.

Not the right fit for: Teams that need every claim traced to their own documents, or high monthly volume without article caps.

frase.io
Engine by engine, and what tracking costs a yearWhich engines Frase covers on its tracking plan, and the yearly cost for four team sizes

Which AI engines Frase tracks

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
Frase
Starter
IncludedNot on this planNot on this planNot on this planunclearunclearNot on this plan

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

What each plan includesThe plan behind each row, and what changes on higher plans
  • Frase, Starter. Starter tracks “ChatGPT and Google AI”. Perplexity is added on Professional, Claude and Gemini on Scale.

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
Frase$588$588$2,244$5,328
How each figure was worked outPlan, seats and add-ons behind every number

Getting started

  • Frase: Starter at $49 a month, over twelve months

One marketer, one brand

  • Frase: Starter at $49 a month, over twelve months

Team of five, one brand

  • Frase: Professional at $129 a month, 2 extra seats at $29 each, over twelve months

Agency, three brands

  • Frase: Scale at $299 a month, 5 extra seats at $29 each, over twelve months

Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded.

Frase, compared

Every page where we set Frase against other tools, each written for that decision.

Questions people ask about Frase

What are the alternatives to Frase?

Our Frase alternatives page compares Veritas, Surfer, Writesonic, Semrush, Jasper, each against Frase on price, features and fit.

Does Frase have a free trial?

7 days, no credit card, according to its pricing page.

Which AI engines does Frase track?

ChatGPT and Google AI on Starter; adds Perplexity on Professional; adds Claude and Gemini on Scale.

How we researched this reviewMethod, what the vendor does not publish, and the update log

What each vendor does not publish

Where a figure below is missing, the charts say so rather than estimate it.

Frase
  • Frase does not say whether “Google AI” on its plans means AI Overviews, AI Mode or both.
  • Frase Starter includes one seat with no published price for more, so it is not costed for teams.

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 8 October 2026Published.

Sources

The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

Compare it with a tool that cites its sources.

7 days on one domain. Nothing is charged until the trial ends.

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