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Semrush review

By Udayan Ambwani, Co-founder & CTO · 29 Sept 2026

The broadest search marketing suite, now part of Adobe, with AI visibility tracking and content creation built in.

Semrush homepage
Semrush homepage, 29 September 2026
Semrush pricing page with its plans and prices
Semrush pricing page, 29 September 2026

The verdict

Choose Semrush if you are

Agencies and in-house teams that need deep historical keyword and link data across many markets and can absorb per-user fees.

Look elsewhere if you are

Small teams that mainly need content and AI visibility and do not want to pay per user.

Free plan
Free plan: 1 demo project, 10 reports a day, no card
Sites on the entry plan
5 websites and 500 daily keywords on SEO
Branded client reports
Pro Report add-on, $20/mo per branded report
Local SEO
Semrush Local, $30 to $60 per location a month

Semrush

SEO and AI visibility suite

Semrush is an all-in-one search marketing platform covering keyword research, competitor analysis, backlinks, rank tracking, local search visibility, technical site audits, digital PR and content creation. Its keyword database holds over 27.3 billion keywords, by its own count.

Semrush for classic SEO

Semrush centres on the Keyword Magic Tool and Position Tracking. The entry SEO plan, $139 a month, covers 5 websites and checks 500 keywords every day, generous next to suites that update rankings weekly. Backlink Analysis, a Technical Site Audit that looks for problems affecting search and AI visibility, and Content Creation, which drafts articles from a brief, share one account. API access waits for Advanced at $549 a month.

The costs build at the edges. A free plan gives one demo project and 10 reports a day without a card, and paid plans other than Advanced come with a trial of 7 days. Each extra user costs $45 a month on SEO, $80 on Pro+ and $100 on Advanced. Branded client reports are $20 a month each through the Pro Report add-on, and Semrush Local charges $30 to $60 per location a month. Three users with ten branded client reports reach $659 a month on Pro+.

AI answer tracking

AI search tracking begins on Starter at $199 a month; the $139 SEO plan lists no prompt allowance at all. From Starter up, prompts are checked daily, 50 to 200 a day by tier, across ChatGPT, Claude, Gemini, Perplexity and AI Overviews, with Prompt Research and AI Brand Sentiment alongside. Semrush’s wording does not settle whether AI Mode or Copilot are covered.

One marketer tracking 50 prompts on Starter pays $2,388 over a year, and a team of five on Pro+ with four extra seats reaches $7,428. A standalone AI Visibility Toolkit sells for $99 a month, but Semrush does not publish how many prompts it tracks.

Pros

  • Deep historical keyword data, over 27.3 billion keywords, alongside backlink analysis.
  • SEO, AI visibility, content, local search, digital PR and reporting from one account.
  • Free Semrush Academy courses with certificates, and agency add-ons such as branded reports and Semrush Local.

Cons

  • Daily prompt tracking starts on the $199 Starter plan; the $139 SEO plan shows no tracked-prompt allowance.
  • Additional users start at $45 a month each on top of the plan fee.
  • Content Creation generates from a brief; the features page does not describe citations back to documents you supply.
  • The breadth takes time to learn, and a small team may use a fraction of what it pays for.

Pricing

  • SEO
    SEO only; $117.33/mo billed annually
    $139/mo
  • Starter
    SEO + AI Search; $165.17/mo billed annually
    $199/mo
  • Pro+
    SEO + AI Search; $248.17/mo billed annually
    $299/mo
  • Advanced
    SEO + AI Search; $455.67/mo billed annually
    $549/mo

Trial: 7 days on SEO, Starter and Pro+; none listed on Advanced.

Recent changes

  • Adobe completed its acquisition of Semrush on 28 April 2026, saying Semrush customers can expect continued investment and an expanded product roadmap as the companies integrate.

Not the right fit for: Small teams that mainly need content and AI visibility and do not want to pay per user.

semrush.com
Engine by engine, and what tracking costs a yearWhich engines Semrush covers on its tracking plan, and the yearly cost for four team sizes

Which AI engines Semrush tracks

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
Semrush
Starter
IncludedIncludedIncludedIncludedIncludedunclearunclear

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

What each plan includesThe plan behind each row, and what changes on higher plans
  • Semrush, Starter. The pricing page names Google Search, ChatGPT, Perplexity and Gemini “and more”; Claude and AI Overviews are from its AI Visibility feature pages.

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
Semrush$2,388$2,388$7,428No published fit1
  1. 1No published plan tracks the prompts this setup needs; larger volumes are arranged with the vendor.
How each figure was worked outPlan, seats and add-ons behind every number

Getting started

  • Semrush: Starter at $199 a month, over twelve months

One marketer, one brand

  • Semrush: Starter at $199 a month, over twelve months

Team of five, one brand

  • Semrush: Pro+ at $299 a month, 4 extra seats at $80 each, over twelve months

Agency, three brands

  • Semrush: No published plan tracks 300 prompts; larger volumes are arranged with the vendor.

Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded.

Semrush, compared

Every page where we set Semrush against other tools, each written for that decision.

Questions people ask about Semrush

Is Semrush good for agencies?

Sites: 5 websites and 500 daily keywords on SEO. Extra users: $45/mo on SEO; $80 on Pro+; $100 on Advanced. Branded client reports: Pro Report add-on, $20/mo per branded report. For three users, ten client sites and branded reports, the cheapest published setup comes to $659 a month: Pro+ at $299 a month, plus 2 more users at $80 each, plus 10 branded reports at $20 each.

What are the alternatives to Semrush?

Our Semrush alternatives page compares Veritas, Ahrefs, SE Ranking, Moz Pro, Frase, Surfer, Writesonic, Otterly.AI, each against Semrush on price, features and fit.

Does Semrush have a free trial?

7 days on SEO, Starter and Pro+; none listed on Advanced, according to its pricing page.

How we researched this reviewMethod, what the vendor does not publish, and the update log

What each vendor does not publish

Where a figure below is missing, the charts say so rather than estimate it.

Semrush
  • Semrush’s security page does not mention SOC 2.
  • Semrush sells a standalone AI Visibility Toolkit at $99 a month but does not publish how many prompts it tracks, so it is not in the yearly costs.
  • Semrush’s pricing page does not make clear whether the $139 SEO plan includes any AI search features.

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 29 September 2026Published.

Sources

The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

Compare it with a tool that cites its sources.

7 days on one domain. Nothing is charged until the trial ends.

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