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Otterly.AI review

By Advik Jain, Co-founder & CEO · 13 Oct 2026

Low-cost daily monitoring of AI answers with unlimited team members, plus prompt research, content audits and briefs.

Otterly.AI homepage
Otterly.AI homepage, 29 September 2026
Otterly.AI pricing page with its plans and prices
Otterly.AI pricing page, 29 September 2026

The verdict

Choose Otterly.AI if you are

Teams that want daily, low-cost AI answer monitoring for everyone on the team, and do the content work elsewhere.

Look elsewhere if you are

Teams that want the tracker to draft and publish the fixes, or need Claude and Gemini without add-on fees.

AI tracking from
$29/mo, Lite
AI engines on that plan
4 of 7, +3 add-ons
Refresh
Daily

Otterly.AI

AI search monitoring

Otterly.AI is a monitoring-first platform for AI search. It tracks how brands are mentioned and websites cited across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Claude, Google AI Mode and Gemini as paid add-ons, refreshing daily with unlimited team members.

What Otterly.AI covers outside AI answers

Otterly.AI’s work beyond monitoring is research and diagnosis. AI Prompt Research maps the prompts, topics and intent patterns behind answers in a category, while the Content Audit checks whether crawlers can reach a page, predicts how its content will perform and turns the result into a brief. GEO recommendations sit on top, alongside Agent Analytics and tracking of ChatGPT Ads.

It stops short of classic SEO and of writing. Keyword research and backlinks are not described, rank tracking covers AI answers only, and the output is a brief rather than a finished draft, so the article itself gets written somewhere else. Every plan includes unlimited team members, and API and MCP access start on Standard at $189 a month, which makes it simple to feed the numbers into reports a team already keeps.

AI answer tracking

Tracking starts on Lite at $29 a month with 15 prompts, refreshed daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini cost extra on every plan; Claude alone adds $29, $109 or $439 a month on Lite, Standard or Premium. Standard lifts the allowance to 100 prompts at $189 and Premium to 400 at $489, with Enterprise custom-priced from 1,000 search prompts. A year for one marketer tracking 50 prompts comes to $2,268 on Standard, and an agency with three brands and 300 prompts pays $5,868 on the Premium plan.

Pros

  • The lowest paid entry point among dedicated trackers, with daily refresh on every plan.
  • Unlimited team members, so everyone who acts on the data can see it.
  • API and MCP access from the middle plan for teams that want the data elsewhere.

Cons

  • Claude tracking costs $29, $109 or $439 a month on top of Lite, Standard or Premium.
  • The $29 Lite plan tracks 15 prompts, too few for a steady mention rate across a category.
  • Its product pages describe audits, briefs and recommendations rather than drafting or publishing full articles.
  • Keyword research and backlink tools are not described on its product pages.

Pricing

  • Lite
    $25/mo billed annually; 15 prompts
    $29/mo
  • Standard
    $160/mo billed annually; 100 prompts
    $189/mo
  • Premium
    $422/mo billed annually; 400 prompts
    $489/mo
  • Enterprise
    from 1,000 search prompts
    Custom

Trial: Free trial offered from its homepage; terms not listed on the pricing page.

Recent changes

  • In 2025, named a Cool Vendor in the Gartner Cool Vendors for AI in Marketing.

Not the right fit for: Teams that want the tracker to draft and publish the fixes, or need Claude and Gemini without add-on fees.

otterly.ai
Engine by engine, and what tracking costs a yearWhich engines Otterly.AI covers on its tracking plan, and the yearly cost for four team sizes

Which AI engines Otterly.AI tracks

On the cheapest plan that tracks AI answers. Most vendors list more engines than that plan includes, so this is what you get at the price shown, not the brochure maximum.

Tool and planChatGPTClaudeGeminiPerplexityAI OverviewsAI ModeCopilot
Otterly.AI
Lite
Includedadd-onadd-onIncludedIncludedadd-onIncluded

A tick is included. Add-on means an extra monthly fee. You choose means the plan lets you pick a limited number of platforms from this list. Unclear means the vendor’s wording does not say.

What each plan includesThe plan behind each row, and what changes on higher plans
  • Otterly.AI, Lite. Claude, AI Mode and Gemini are paid add-ons on every plan.

What a year costs

The cheapest published plan that fits each team, over twelve months, with seat fees and required add-ons. Where no published plan fits, the note says why instead of guessing.

ToolGetting started1 seat, 10 tracked prompts, 1 brandOne marketer, one brand1 seat, 50 tracked prompts, 1 brandTeam of five, one brand5 seats, 100 tracked prompts, 1 brandAgency, three brands10 seats, 300 tracked prompts, 3 brands
Otterly.AI$348$2,268$2,268$5,868
How each figure was worked outPlan, seats and add-ons behind every number

Getting started

  • Otterly.AI: Lite at $29 a month, over twelve months

One marketer, one brand

  • Otterly.AI: Standard at $189 a month, over twelve months

Team of five, one brand

  • Otterly.AI: Standard at $189 a month, over twelve months

Agency, three brands

  • Otterly.AI: Premium at $489 a month, over twelve months

Standard monthly rates, without annual discounts unless a vendor publishes only a yearly price. Taxes, overage and negotiated terms are excluded.

Otterly.AI, compared

Every page where we set Otterly.AI against other tools, each written for that decision.

Questions people ask about Otterly.AI

What are the alternatives to Otterly.AI?

Our Otterly.AI alternatives page compares Veritas, Scrunch, Profound, AthenaHQ, Semrush, Frase, each against Otterly.AI on price, features and fit.

Does Otterly.AI have a free trial?

Free trial offered from its homepage; terms not listed on the pricing page.

Which AI engines does Otterly.AI track?

ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Claude, Google AI Mode and Gemini as paid add-ons.

How we researched this reviewMethod, what the vendor does not publish, and the update log

What each vendor does not publish

Where a figure below is missing, the charts say so rather than estimate it.

Otterly.AI
  • Otterly.AI offers a trial from its homepage but does not state the terms on its pricing page.

How we researched this page

Every fact about another tool comes from that vendor’s own pages, or from a press report where we say so, listed under Sources with the date we read them. Where a vendor does not describe something, we say so rather than guess.

The cost figures on this page are calculated, not assigned. Our full methodology sets out every rule, what each criterion is worth, and where our evidence runs out.

Disclosure. Veritas is our product. It appears on this page because it competes in this category, and we have tried to state its limits as plainly as anyone else’s. If anything here is wrong or out of date, write to support@getveritas.io and we will correct it and note the change in the log.

Update log

  1. 13 October 2026Published.

Sources

The pages behind this comparison, most recently read 29 September 2026. Each tool’s review dates its own sources.

How this page was made. Veritas is our product. Every fact about another tool is checked against that vendor’s own pages, and scores and costs are calculated by our published rules.

Compare it with a tool that cites its sources.

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